Can retail investors revolutionize corporate governance and make public companies more responsive to social concerns? Beginning in 2021, there was a dramatic influx of retail investors into the shareholder base of “meme” stock companies such as GameStop, AMC, and Bed Bath & Beyond. Observing the unprecedented, coordinated trading among retail investors, scholars and practitioners predicted that the influx of retail investors would reduce the power of large institutional investors and democratize corporate governance. These predictions were driven by three factors: generational, with assumptions that millennial and Gen Z investors would challenge corporate management; societal, reflecting growing discontent with slow progress on issues such as sustainability and boardroom diversity; and technological, with the advent of easily accessible and user-friendly mobile apps allowing investors to directly intervene in corporate governance. While plausible, these predictions have so far not been tested. This Article empirically analyzes the impact of retail investors on corporate governance, particularly at meme stock companies. We provide new quantitative evidence regarding the origins of meme investing and conclude that—despite their coordinated trading behavior in the market—meme investors have not democratized corporate governance or advanced social issues. The Article presents three principal findings. First, we show how the “meme stock” frenzy was affected by the abolition of trading commissions by major brokerages in 2019. Meme stock companies experienced positive abnormal stock returns when commission-free trading was widely introduced and saw elevated trading volumes afterward. Second, we find that despite the promise of a more active retail shareholder base, meme stock companies experienced a significant decrease in shareholder voting. Shareholder proposals have also been very limited, with most meme stock companies seeing no proposals after the rapid rise in retail ownership. Third, we do not find any improvement in meme stock companies’ corporate governance, financial performance, and social responsibility, as represented by director independence, board gender diversity, ESG scores, and capital and R&D expenditures. Collectively, our findings suggest that the influx of retail shareholders has not translated into more “democratic” governance regimes or encouraged shareholder participation in corporate governance at companies most affected by the meme investor storm.
INTRODUCTION
Buoyed by pandemic checks and the advent of commission-free mobile apps such as Robinhood, retail investors took Wall Street by storm in early 2021.1Robinhood utilizes the payment for order flow (“PFOF”) business model, under which the company receives payment from market makers in return for delivering a large order flow. For more detailed information, see Siqi Wang, Consumers Beware: How Are Your Favorite “Free” Investment Apps Regulated?, 19 Duke L. & Tech. Rev. 43, 50, 52–53 (2021); Robert H. Battalio & Tim Loughran, Does Payment for Order Flow to Your Broker Help or Hurt You?, 80 J. Bus. Ethics 37, 38, 41 (2008); and Kate Rooney & Maggie Fitzgerald, Here’s How Robinhood Is Raking in Record Cash on Customer Trades—Despite Making It Free, CNBC (Aug. 14, 2020, 10:17 AM), https://www.cnbc.com/2020/08/13/how-robinhood-makes-money-on-customer-trades-despite-making-it-free.html [https://perma.cc/KGD2-AP47]. In our companion paper, we discuss the development and evolution of the PFOF system in more detail. See generally Dhruv Aggarwal, Albert H. Choi & Yoon-Ho Alex Lee, The Meme Stock Frenzy: Origins and Implications, 96 S. Cal. L. Rev. 1387 (2024). Coordinating through social media sites such as Reddit and using catchy “memes,”2A “meme” is “a . . . chunk of information . . . [that] self-replicates because we humans like to share and repeat stuff.” See Alexis Benveniste, The Meaning and History of Memes, N.Y. Times (Jan. 26, 2022), (quoting Professor Kirby Conrod), https://www.nytimes.com/2022/01/26/crosswords/what-is-a-meme.html [https://perma.cc/KA9U-JLWU]. retail investors engaged in an active “buy” campaign to dramatically push up the GameStop stock price from $4 a share to a stratospheric level of over $485 per share. GameStop, a gaming merchandise retailer, had been losing money and seemed headed toward bankruptcy.3See generally GameStop Corp., Registration Statement (Form S-3) (Dec. 8, 2020); GameStop Corp., Quarterly Report (Form 10-Q) (June 9, 2020); GameStop Corp., Quarterly Report (Form 10-Q) (Sept. 9, 2020); GameStop Corp., Quarterly Report (Form 10-Q) (Dec. 8, 2020); GameStop Corp., Quarterly Report (Form 10-Q) (June 9, 2021); GameStop Corp., Quarterly Report (Form 10-Q) (Sept. 8, 2021); GameStop Corp., Quarterly Report (Form 10-Q) (Dec. 8, 2021); GameStop Corp., Quarterly Report (Form 10-Q) (June 1, 2022); GameStop Corp., Quarterly Report (Form 10-Q) (Sept. 7, 2022); GameStop Corp., Quarterly Report (Form 10-Q) (Dec. 7, 2022); GameStop Corp., Annual Report (Form 10-K) (Mar. 27, 2020); GameStop Corp., Annual Report (Form 10-K) (Mar. 23, 2021); GameStop Corp., Annual Report (Form 10-K) (Mar. 17, 2022). A number of hedge funds had taken large short positions against the stock, betting that the price would drop even further.4See, e.g., Laurence Fletcher, Hedge Fund That Bet Against GameStop Shuts Down, Fin. Times (June 21, 2021), https://www.ft.com/content/397bdbe9-f257-4ca6-b600-1756804517b6 [https://perma.cc/65FN-HDPB]. Meme investors seem to have been motivated to “punish” the hedge funds by driving up the stock price and creating a “short squeeze” against them.5Tim Hasso, Daniel Müller, Matthias Pelster & Sonja Warkulat, Who Participated in the GameStop Frenzy? Evidence from Brokerage Accounts, Fin. Rsch. Letters, Mar. 2022, at 1, 4. Using a sample of all trades that took place on GameStop with a broker between December 1, 2020, and February 12, 2021, the authors were able to show that many retail investors closed their positions before the price peak and other retail investors even took a short position against GameStop. Id. The evidence that many retail investors had a strong interest in taking a bet against Wall Street suggests that their interests were not merely “financial,” and they were willing to pay a price that is higher than what the firm’s financials (or “fundamentals”) dictated. Given that many meme companies, including GameStop and Bed Bath & Beyond, are performing quite poorly and many retail investors are staying loyal to these companies long after the meme surge, these long-term retail investors are also likely to be motivated by non-financial interests, such as the company’s survival. The end result was a severe loss and a subsequent retreat for the hedge funds.6See, e.g., Toby Mathis, How Much Did Hedge Funds Lose on GameStop?, Infinity Investing (Sept. 27, 2021), https://infinityinvesting.com/gamestop-hedge-fund [https://perma.cc/PT7J-3EPE]. Eventually, Melvin Capital would shut down a little more than a year later. See Reuters, Melvin Capital to Shut After Heavy Losses on Meme Stocks, Market Slump, CNN (May 19, 2022, 12:48 PM), https://www.cnn.com/2022/05/19/investing/melvin-capital-hedge-fund-closes/index.html [https://perma.cc/BJ5H-EXRC]. For a detailed exposition of how the GameStop saga unfolded in January of 2021, see generally Jill E. Fisch, GameStop and the Reemergence of the Retail Investor, 102 B.U. L. Rev. 1799 (2022). Taking advantage of the elevated stock price, GameStop raised large amounts of capital through stock sales,7See, e.g., GameStop, Prospectus Supplement 2 (Apr. 5, 2021) (“We have previously sold an aggregate of 3,500,000 shares of our common stock for aggregate gross proceeds of approximately $556,691,221 pursuant to the Sales Agreement and the prospectus supplement filed by us on April 5, 2021.”). While it is reasonable to expect most meme stock companies to raise capital during moments of meme surges, our EDGAR search of SEC filings shows that only two companies—GameStop and AMC Entertainment—took advantage of meme surges and made offerings. Other meme stock companies may have chosen not to take advantage of meme surges out of the concern that they may be blamed for knowingly selling shares at an inflated price. See, e.g., Matt Levine, Money Stuff: Meme Stocks Will Come with a Warning, Bloomberg (Feb. 9, 2021, 9:03 AM), https://www.bloomberg.com/news/newsletters/2021-02-09/the-sec-wants-reddit-meme-stocks-to-admit-they-re-dangerous-kky96vuo [https://perma.cc/CM8Z-TJXP]. After the capital raising, AMC Entertainment attempted to increase the authorized number of common shares to engage in further equity issuance, but the amendment proposal was resisted by the stockholders and was later dropped. More recently, AMC Entertainment issued AMC Preferred Equity Units (“APEs”), with the same economic rights as common stock, using the board’s authority to issue preferred stock to get around the charter amendment issue. See, e.g., Matt Levine, AMC Has Some Clever APEs, Bloomberg (Feb. 1, 2023, 10:15 AM), https://www.bloomberg.com/opinion/articles/2023-02-01/amc-has-some-clever-apes [https://perma.cc/DP3K-MQUU]. alleviating its dire liquidity condition. Retail shareholders, who have long played second-fiddle to institutional asset managers and pension funds, thus seemed to have vanquished Wall Street hedge funds and resurrected an ailing company destined for bankruptcy.
Over the ensuing months, it became clear that the GameStop saga was but one instance of more widespread meme stock surges. A number of other companies (hereinafter “meme stock companies” or “meme companies”) would experience surges in their stock prices, which, like GameStop, could not be explained by their financial fundamentals. Investing has become a social phenomenon. Furthermore, meme investing has remained a persistent phenomenon: long after the GameStop saga, meme investors continue to target regional bank stocks,8See Gunjan Banerji, Are Regional Banks the New Meme Stocks?, Wall St. J. (May 5, 2023, 6:37 PM), https://www.wsj.com/livecoverage/stock-market-today-dow-jones-05-05-2023/card/are-regional-banks-the-new-meme-stocks–6I9cBRACnUKp9dZk5ivc [https://perma.cc/33QS-YKJH]. special purpose acquisition companies (“SPACs”),9See Chris Bryant, SPAC + Meme Stock = A Dangerous Combination, Bloomberg (Sept. 27, 2022, 2:30 AM), https://www.bloomberg.com/opinion/articles/2022-09-27/what-s-wrong-with-this-spac-picture-gety-stings-warrants [https://perma.cc/5AGY-GR3M]. and even firms that have filed for bankruptcy.10See Angelique Chen & Krystal Hu, Analysis: Meme Stock Investors Bet on Bankrupt Revlon Being the Next Hertz, Reuters (June 27, 2022, 3:06 AM), https://www.reuters.com/markets/us/meme-stock-investors-place-risky-bet-bankrupt-revlon-being-next-hertz-2022-06-27 [https://perma.cc/6MJ9-RRS7]. What this persistence implies is that GameStop’s meme surge was not a one-time event: meme investing and meme surges are here to stay. Furthermore, the meme surges tell us a broader and more generalizable story about the behavior of retail investors and the impact of the change in shareholder base. The potentially transformative effect of retail investors—driven by demographic, societal, and technological factors—has emerged as one of the central debates in corporate finance and corporate governance.
These experiences have motivated scholars, practitioners, and policymakers to ask several important questions. What impact did the influx of retail shareholders have on meme stock companies? More specifically, how did the new retail shareholders affect their governance and performance? Do the meme surges signify broader and more general implications for corporate and financial law and policy?
This Article’s key contribution is to focus on meme stock companies—the firms where retail investors are most likely to have become more powerful—and empirically test how corporate governance and performance has been affected by the dramatic influx of retail investors in their shareholder base. We start by analyzing the background of meme trading. The existing scholarship has almost exclusively associated meme stocks with the surge in social media interest (such as Reddit forums) in these companies starting in 2021.11See, e.g., Sue S. Guan, Meme Investors and Retail Risk, 63 B.C. L. Rev. 2051, 2054 (2022) (defining meme investors as a “subset of retail investors that were involved in stock rallies fueled by social media”). While social media surely played an important role in popularizing these stocks, we trace the origins of meme trading further back, to the pre-pandemic era. Using an event study methodology, we find that meme stocks exhibited abnormal returns (and an abnormal increase in trading volume) in October 2019, when major brokerages abolished commissions for trading.12See infra Figure 1. This suggests that meme stock companies were well positioned to benefit from the subsequent surge in retail investor interest: zero-commission trading laid the groundwork for the subsequent surge. The emergence and the significance of zero-commission trading for the meme stock phenomenon implies more fundamental changes that can happen at other public companies and across the financial markets.
After documenting the impact of zero-commission trading on meme stocks, we proceed to examine the consequences of meme trading for corporate governance and performance at meme stock companies. Specifically, we ask: Did the influx of retail investors create a more engaged shareholder base at meme stock companies and change corporate governance or environmental, social, and governance (“ESG”) activity at these companies? To answer these questions, we begin with corporate law’s paradigmatic framework for shareholder influence in public corporations: voting and shareholder proposals.13See generally Frank H. Easterbrook & Daniel R. Fischel, Voting in Corporate Law, 26 J.L. & Econ. 395 (1983); Marcel Kahan & Edward Rock, The Hanging Chads of Corporate Voting, 96 Geo. L.J. 1227 (2008). Somewhat surprisingly, we find that non-voting—that is, the share of votes that were not cast for or against, or marked as abstentions—significantly increased in the year of the meme surge for meme stock companies, as compared with other, non-meme stock companies.14See infra Figure 3. Even more surprisingly, we find that the fraction of non-votes began to increase in 2019 and continued to increase in 2022, long before and after the meme surge of 2021. By late 2021 and early 2022 the retail investors who remain loyal to the company would presumably care more about the company’s (long-term) performance and governance.15Although we do not have a direct measure on what fraction of the non-votes came from retail shareholders, since non-voting is usually associated with retail investors (as shown in the existing literature), the finding suggests that meme traders were apathetic in their role as stockholders and did not exercise their franchise. The fact that the level of shareholder engagement seems to be getting worse in 2019 and 2022 indicates that the increase in non-vote shares is not driven just by short-term speculators.
Turning to shareholder proposals, we find no evidence that shareholders at meme stock companies are more likely to participate in governance activities by submitting shareholder proposals, either before or after the meme surge.16See infra Table 5. Between 2015 and 2022, only one meme stock company—Bed Bath & Beyond—had any shareholder proposals included in the company’s definitive proxy statements at all (three proposals, all in 2016), but these proposals predate the introduction of zero-commission trading and the influx of retail investors. Within the sample companies, there was also no record of any shareholder proposal being excluded via the Securities and Exchange Commission’s (“SEC”) no-action letter process during the sample period—apart from GameStop, which successfully excluded three shareholder proposals submitted in 2022. The evidence is consistent with retail investors brought in by the meme phenomenon being either uninterested in voting or making proposals, or unable to do so effectively.
Third, we examine whether retail investors might have had an indirect effect on meme stock companies. One of the most visible ways contemporary insurgent shareholders can affect company policy is to alter its orientation toward ESG goals. For example, in 2021, a small hedge fund (named Engine No. 1) waged a stunningly successful campaign to install three of its directors on the Exxon Mobil board to pressure the energy company to reduce its carbon footprint.17See Matt Phillips, Exxon’s Board Defeat Signals the Rise of Social-Good Activists, N.Y. Times (June 9, 2021), https://www.nytimes.com/2021/06/09/business/exxon-mobil-engine-no1-activist.html [https://perma.cc/S3ZK-MC44]. Utilizing the data from the standard MSCI ESG Indexes, we find that meme stock companies actually deteriorated in terms of prosocial performance after the meme surge of 2021.18See infra Table 6. We also look at whether meme stock companies performed better in terms of director independence or board gender diversity—other salient issues in corporate governance—and find no evidence that meme stock companies performed better (or worse) on these metrics after the surge of retail investor interest.19See infra Tables 7, 8. Thus, meme retail investors do not seem to have made their companies’ policies more prosocial or improved the quality of corporate governance. If anything, the ESG result suggests that these firms’ orientation toward social causes may have worsened in recent years.
As a final measure of indirect impact, we look at how the affected companies changed their operations and performance after both the abolition of commissions in 2019 and the meme surge of early 2021. Meme stock companies’ average return on assets (“ROA”), an important metric for profitability, has substantially worsened over the period compared with non-meme stock companies. If meme investors were engaged and pushing management to make value-increasing investments, one might have expected a rise in expenditures on research and development (“R&D”) or capital investments. These expenses could potentially help meme stock companies adjust their business model and business operations so that they can improve their long-term profitability. We instead find that meme stock companies significantly reduced R&D expenses after the influx of retail investors.20See infra Part V. Although we will explain in more detail in Part V, we do want to caution, however, that many of the meme stock companies were suffering from a liquidity crisis, which likely did not help in giving them room to make long-term investments. This result suggests that retail shareholders may not be effective in (directly or indirectly) pressuring management to make productive investments. This contrasts with the findings that an increase in institutional investor ownership is correlated with more innovative activities at firms.21See Brian J. Bushee, The Influence of Institutional Investors on Myopic R&D Investment Behavior, 73 Acct. Rev. 305, 315, 322, 328 (1998) (showing less “myopic” research & development (“R&D”) spending when the share of institutional holdings increases); Philippe Aghion, John Van Reenen & Luigi Zingales, Innovation and Institutional Ownership, 103 Am. Econ. Rev. 277, 278 (2013) (showing how increase in institutional ownership increases more innovative activities at firms, including R&D expenditure); Ian R. Appel, Todd A. Gormley & Donald B. Keim, Passive Investors, Not Passive Owners, 121 J. Fin. Econ. 111, 115, 133 (2016) (making similar findings when institutional ownership increases due to changes in Russell 1000 and 2000 index compositions); see also Ming Dong, David Hirshleifer & Siew Hong Teoh, Misvaluation and Corporate Inventiveness, 56 J. Fin. & Quantitative Analysis 2605, 2628–69 (2021) (documenting an increase in R&D activity, among others, when firms are “overvalued” due to mutual fund inflows).
Viewing these results collectively, we find that there is, so far, little evidence to suggest that corporate governance is being “democratized” in the way that the investing public has been. The organized movement among retail investors seems to be limited to their trading behavior and has not otherwise affected retail shareholders’ engagement with corporations in a noticeable way.22In a sense, retail investors can be seen as mirror images of institutional investors, who are often passive as investors, while remaining active as shareholders. See Appel et al., supra note 21. If anything, the evidence points in the opposite direction. As a large block of retail investors remain passive, paradoxically, this can give institutional shareholders, who are active shareholders,23See id. even more influence. We do not take issue with the three trends identified as potentially presaging a larger role for retail investors: generational shifts in investor attitudes, societal concerns over social and environmental issues, and technological changes making it easier for retail investors to participate in financial markets. Nevertheless, our empirical findings show that corporate governance has not significantly been democratized or changed yet, even at the companies most dramatically affected by the influx of retail shareholders.24As we explain in Section V.B, the prospects for retail shareholder governance may diminish even further, at least in the near future, due to regulatory changes such as the SEC raising thresholds for submitting shareholder proposals under Rule 14a-8. See 17 C.F.R. § 240.14a-8 (2024).
The remainder of this Article is organized as follows: Part I surveys the demographic, societal, and technological changes that have led some commentators and scholars to express high hopes for the impact of meme and other retail investors on corporate governance. Part II explains our data sources and presents summary statistics. Part III examines the origins of meme trading and explains the importance of the 2019 abolition of commissions by online brokerages. Part IV shows that, despite the surge of retail investor interest in meme stock companies, shareholder nonvoting at meme stock companies increased in recent years, and retail investors failed to make much of an impact using the shareholder proposal process. Part V looks at potential indirect effects of shareholder engagements, such as firm ESG performance, board independence, gender diversity, R&D, and capital expenditures. We find that these companies have not become more prosocial recently, and meme firms’ ESG scores have decreased. We also find that these companies decreased both R&D as well as capital expenditures. In Part VI, we explore potential reasons as to why corporate governance has not been democratized notwithstanding the prevailing scholarly predictions. In doing so, we highlight important differences between the activities involved in meme investing versus those involved in meme shareholding. We then conclude and offer some possible directions for a future meme stock research agenda.
I. RETAIL INVESTORS, RETAIL SHAREHOLDERS, AND MEME TRADERS
When GameStop was experiencing a dramatic meme surge in January 2021, it was easy to dismiss the phenomenon as a transient anomaly that could be explained away by pandemic boredom and stimulus checks.25See Joe Rennison & Stephen Gandel, Meme Stocks Are Back. Here’s Why Wild Trading May Be Here to Stay., N.Y. Times (Aug. 19, 2022), https://www.nytimes.com/2022/08/19/business/meme-stocks-bed-bath-beyond.html [https://perma.cc/7KUN-6ASL]. However, the pandemic has long ended and meme surges continue, albeit sporadically. Experts now believe meme trading is here to stay.26See id. If meme trading has become a fact of life, it begs the question of what we should expect from retail investors participating in meme trading or trading more generally. Given that (coordinated) retail investing is here to stay, what impact will the shifting of the shareholder and investor base away from institutional shareholders and toward retail shareholders have on financial markets and corporations?
There are three principal drivers scholars and commentators have proposed as to how retail investors have become poised to transform financial markets and corporate governance. The first relates to perceived generational shifts in investor preferences. In this story, millennials and Gen Z entering the market as retail investors will seek to create a footprint, based on their social, cultural, and distributional preferences, on corporate policies.27See Fisch, supra note 6, at 1841–42, 1846–47; Sergio Alberto Gramitto Ricci & Christina M. Sautter, Corporate Governance Gaming: The Collective Power of Retail Investors, 22 Nev. L.J. 51, 90–95 (2021) [hereinafter Gramitto Ricci & Sautter, Corporate Governance Gaming]; Sergio Alberto Gramitto Ricci & Christina M. Sautter, The Wireless Investors Movement, U. Chi. Bus. L. Rev.: Online Edition (Jan. 28, 2022), https://businesslawreview.uchicago.edu/online-archive/wireless-investors-movement [https://perma.cc/XZ5J-DMXC] (contending that retail trading “will naturally expand into corporate-governance-based initiatives”). Some analyses of these market participants have concluded that this generation cares deeply about issues beyond profit maximization, and are willing to forsake returns to pursue these interests through the corporation. For instance, Professors Michal Barzuza, Quinn Curtis, and David Webber argue that in order to attract investment from millennials, index funds should push more for various governance and social changes at companies—such as board diversity—which are issues that millennials care about.28See Michal Barzuza, Quinn Curtis & David H. Webber, Shareholder Value(s): Index Fund ESG Activism and the New Millennial Corporate Governance, 93 S. Cal. L. Rev. 1243, 1249–50, 1304, 1309 (2020). Similarly, Professors Sergio Alberto Gramitto Ricci and Christina Sautter observe that millennials have a generationally defined and distinct set of values, and are more likely to prioritize ESG goals over profit.29Gramitto Ricci & Sautter, Corporate Governance Gaming, supra note 27, at 77. In their telling, meme investors will seamlessly transform into engaged shareholders and usher in a new paradigm for corporate governance.30Id. at 78.
Secondly, meme investors could be highly motivated to affect corporate policies because of the societal time period in which the meme surge occurred. Some have argued that decades of profit-centric corporate governance have led to workers, residents of surrounding communities, and the environment all suffering from profit-centric corporate policies.31See Aneil Kovvali, Stark Choices for Corporate Reform, 123 Colum. L. Rev. 693, 693–96 (2023). The shareholders best positioned to change corporate policies—large asset managers such as BlackRock and Vanguard, who own more than a fifth of the average S&P 500 firm32See Matthew Backus, Christopher Conlon & Michael Sinkinson, Common Ownership in America: 1980–2017, 13 Am. Econ. J.: Microecon. 273, 285 (2021). —are constrained in their ability to pressure management to change policies because any such change would hurt the interests of at least some of the hundreds of investment funds they operate.33See John D. Morley, Too Big to Be Activist, 92 S. Cal. L. Rev. 1407, 1407–08, 1454 (2019). In this vein, Professor Jill Fisch has argued that retail investors are a useful antidote to the concentration of market power in large institutional investors, and can help enlist ordinary citizens in the larger project of national economic development.34See Fisch, supra note 6, at 1805. Free from the structural constraints faced by institutional investors, who owe a fiduciary duty to their clients and are likely to be obligated to pursue profit maximization,35See C. Scott Hemphill & Marcel Kahan, The Strategies of Anticompetitive Common Ownership, 129 Yale L.J. 1392, 1437 (2020). retail shareholders are theoretically able to demand that firms adopt prosocial policies even at the expense of profit. Citizen involvement via retail investing could also have the advantage of tempering corporate power, with retail investors able to sway management through their ability to influence close votes.36See Fisch, supra note 6, at 1840. An example of this from the meme surge came from meme investors who wanted to keep AMC theaters open despite the COVID-19 pandemic severely disrupting the firm’s business model.37See Sarah Whitten, AMC’s ‘Apes’ Gave It a Lifeline. Now, Its CEO Wants to Use the Meme Frenzy as a Springboard for Growth, CNBC (June 1, 2021, 3:04 PM), https://www.cnbc.com/2021/06/01/amcs-ceo-wants-to-use-the-meme-frenzy-as-a-springboard-for-growth.html [https://perma.cc/YY9A-V5XY]. By putting their money into the company (through additional capital raising) and keeping the movie theaters running, meme investors arguably offered a lifeline to the thousands of workers employed by the chain.
Finally, there is a technological element to the promise of meme and other retail investing. Since the mid-2010s, Robinhood has offered a game-like and easily accessible mobile app allowing retail investors to participate in the market. Financial economics literature has shown that retail investors overreact to market signals and allow overconfidence to distort portfolio allocation, reducing their financial returns.38See Brad M. Barber, Xing Huang, K. Jeremy Ko & Terrance Odean, Leveraging Overconfidence (Nov. 30, 2020) (unpublished manuscript), https://papers.ssrn.com/sol3/Papers.cfm?abstract_id=3445660 [https://perma.cc/FT5H-FWXS]; Mark Grinblatt & Matti Keloharju, The Investment Behavior and Performance of Various Investor Types: A Study of Finland’s Unique Data Set, 55 J. Fin. Econ. 43, 44, 66 (2000); see also James Fallow Tierney, Investment Games, 72 Duke L.J. 353, 357, 362–85 (2022) (highlighting the game-like nature of retail investing through mobile apps and expressing support for regulatory intervention). Given this research, it is unsurprising that many retail investors decided to engage in stock-picking after gaining uninterrupted access to a flashy mobile investing app. Beyond investing apps, the GameStop saga and the meme stock frenzy of 2021 demonstrated the power of social media technology to coalesce dispersed individuals who can unite to bring about an impact and put checks on the forces of institutional players. Today, social media platforms such as Facebook, Reddit, and X (formerly known as Twitter), provide a space where individuals form communities, share information, and engage in collective action. These platforms have also made it easier for people to spread information quickly, allowing them to mobilize and respond to events in real time. From these perspectives, the meme surges of early 2021 could be seen as foreshadowing a future in which technology can further enable and empower dispersed individuals to overcome the cost of collective action and promote a collectively cobbled together agenda.
Collectively, the demographic, societal, and technological trends could be seen as ushering in an amplified role for retail investors. Consistent with this intuition, a study by Professors Alon Brav, Matthew Cain, and Jonathon Zytnick empirically assesses the collective voting heft of retail investors using a large proprietary sample of shareholder ownership and voting records.39See generally Alon Brav, Matthew Cain & Jonathon Zytnick, Retail Shareholder Participation in the Proxy Process: Monitoring, Engagement, and Voting, 144 J. Fin. Econ. 492 (2022). They conclude that retail investor voting can have as much of an impact on corporate outcomes as the voting preferences of the three largest institutional investors.40Id. at 504. This suggests that, to the extent meme stock surges can motivate greater retail shareholder participation, there is a realistic possibility of significant changes in corporate governance. For these reasons, more than three years after the GameStop saga, this Article seeks to empirically examine what changes, if any, have taken place in the governance of the companies subject to meme surges.
II. DATA AND SUMMARY STATISTICS
We use a variety of sources to collect information about both meme and non-meme stocks. Our first step is to identify which companies qualify as meme stock companies in the relevant period. We use Factiva41Factiva, owned by Dow Jones & Company, is a business research tool. It aggregates content from both free and licensed sources and provides access to over 32,000 newspapers, journals, magazines, and so forth. See Factiva, Dow Jones, https://www.dowjones.com/professional/factiva [https://perma.cc/FGU4-SC3F]. searches and Internet queries with appropriate keywords (“meme,” “retail investors,” and “Reddit” in conjunction with “stock” and so on), modeling our approach on the nascent financial economics literature studying the meme trading phenomenon.42See Michele Costola, Matteo Iacopini & Carlo R.M.A. Santagiustina, On the “Mementum” of Meme Stocks, Econ. Letters, Oct. 2021, at 1, 2. The authors show how certain “meme stocks,” GameStop, AMC, Koss, Moody’s, Pfizer, and Disney, exhibited dynamics of price, trading volume, and social media activity, as measured by the number of tweets. Id. We identify the following eight companies as meme stock companies: GameStop,43See Yun Li, The $300 Billion Meme Stock That Makes GameStop Look Like Child’s Play, CNBC (Aug. 3, 2022, 8:35 AM), https://www.cnbc.com/2022/08/03/the-300-billion-meme-stock-that-makes-gamestop-look-like-childs-play.html [https://perma.cc/F2BH-NZD9]. AMC Entertainment, Inc.,44See Paul R. La Monica, Meme Stock Mania May Finally Be Over, CNN (Dec. 6, 2022, 12:43 PM), https://www.cnn.com/2022/12/06/investing/meme-stocks-gamestop-amc/index.html [https://perma.cc/5UX8-CAC4]. Bed Bath & Beyond,45See id. Blackberry,46See Bernard Zambonin, BlackBerry (BB): Why Jim Cramer Is Warning Investors to Avoid This Stock, TheStreet (Oct. 12, 2022, 6:57 AM), https://www.thestreet.com/memestocks/other-memes/blackberry-bb-why-jim-cramer-is-warning-investors-to-avoid-this-stock [https://perma.cc/R8J9-GUAM]. Express, Inc.,47See WYCO Researcher, Express, Inc.: A Former Meme Stock Could Be Headed into Serious Trouble in a Recession, Seeking Alpha (July 19, 2022, 10:06 AM), https://seekingalpha.com/article/4524180-express-inc-a-former-meme-stock-could-be-headed-into-serious-trouble-in-a-recession [https://perma.cc/RE67-R8ET]. Koss,48See Samuel O’Brient, Why Is Meme Favorite KOSS Stock Soaring 40% Today?, Inv. Place (July 25, 2022, 2:04 PM), https://investorplace.com/2022/07/why-is-meme-favorite-koss-stock-soaring-40-today [https://perma.cc/SHF4-GDV4]. Robinhood,49See Maggie Fitzgerald, Robinhood Is Not a Meme Stock and Doesn’t Plan to Sell Shares to Raise Funds, CFO Says, CNBC (Aug. 19, 2021, 8:49 AM), https://www.cnbc.com/2021/08/19/robinhood-is-not-a-meme-stock-and-doesnt-plan-to-sell-shares-to-raise-funds-cfo-says.html [https://perma.cc/VK7L-KBHQ]. and Vinco.50See Clark Schultz, Vinco Ventures Skyrockets on Big Day for Meme Stocks, Seeking Alpha (Aug. 16, 2022, 1:47 PM), https://seekingalpha.com/news/3873788-vinco-ventures-skyrockets-on-big-day-for-meme-stocks [https://perma.cc/FR3A-HELJ]. For meme and non-meme stocks (i.e., other public companies), we collect an array of financial and non-financial information for the time period of 2015 to 2022. First, stock price information comes from the Center for Research in Stock Prices (“CRSP”). Firm financial data (size as proxied by assets in millions of dollars, performance (return on assets), debt ratio, cash ratio, closing stock price at the end of the fiscal year, and market value in millions), R&D, and capital expenditures are collected from Compustat. Finally, we get data on shareholder voting from Institutional Shareholder Services (“ISS”) (formerly known as Riskmetrics).
Table 1 presents the summary statistics for our dataset. Vote figures are organized at the shareholder proposal level and are matched to the firm-year level observations for financials from Compustat.51Although we have also collected institutional ownership data based on 13F filings from Thomson Reuters to indirectly back out the fraction of retail ownership, because the 13F reporting is done on a quarterly basis and there was a large turnover at the meme stock companies during the “meme surge,” the data turned out to be unreliable. For instance, when the institutional ownerships were aggregated, for some companies, the fractions exceeded one. Panel A displays the overall descriptive statistics (in millions for financial measures), while Panel B compares the relevant statistics between meme and non-meme companies, along with t-test results. The first statistic in Panel B, Percent Non-Votes, measures the extent of shareholder non-participation in direct governance. Following the accounting literature, we define shareholder non-participation as the percentage of outstanding shares that were not voted “for,” “against,” or “abstention” with respect to proposals at a meeting. Between 2015 and 2022, the average yearly non-participation rate for meme stocks was 28.75%. This is higher than the 25.04% average for non-meme firms and the difference is significant at the 1% level.
The next four statistics in Panel B, Return on Assets, Cash Ratio, Debt Ratio, and the natural logarithm of assets, present a picture of their respective financial status and performance. When we compare the respective returns on assets, we see that the mean return on assets for meme stocks over the entire period is –0.098, which is statistically significantly (at the 1% level) lower than –0.05 for the non-meme companies. In addition, while Cash Ratio and Ln(Assets) are not statistically significantly different, the meme companies have a statistically significantly higher debt ratio (at 32%) compared with non-meme companies (at 28%).
|
Table 1. Summary Statistics |
|||
|
Panel A |
|||
|
|
N |
Mean |
SD |
|
Percent Votes for Proposal |
289422 |
70.53 |
19.16 |
|
Percent Votes Against Proposal |
289422 |
4.34 |
8.6 |
|
Percent Non-Votes |
289422 |
24.84 |
17.26 |
|
Ln(Assets) |
282189 |
7.8 |
2.31 |
|
Cash Ratio |
276587 |
0.12 |
0.18 |
|
Debt Ratio |
224586 |
0.28 |
0.24 |
|
Return on Assets |
282061 |
–0.04 |
0.25 |
|
R&D Expense |
180296 |
294.56 |
2123.57 |
|
Capital Expenditures |
228832 |
449.6 |
2117.09 |
|
Closing Price |
288369 |
56.14 |
141.04 |
|
Market Value |
259924 |
15314.18 |
74007.27 |
|
Panel B |
|
|
|
|
|
Non-Meme Firms (1) |
Meme Firms (2) |
t-statistic (1)–(2) |
|
Percent Non-Votes |
25.04 |
28.75 |
–3.94*** |
|
Return on Assets |
–0.05 |
–0.098 |
3.17*** |
|
Cash Ratio |
0.14 |
0.13 |
1.3 |
|
Debt Ratio |
0.28 |
0.32 |
–3.05*** |
|
Ln(Assets) |
7.56 |
7.37 |
1.54 |
|
Closing Price |
56.18 |
28.54 |
3.72*** |
|
Market Value |
15331.22 |
3023.8 |
3.15** |
|
Note: Panel A presents information on the shareholder voting results and financial variables for the meme stocks identified in Part II, for the period of 2015–22. All financial variables are winsorized at the 1% level. Panel B presents t-tests for some of these variables between meme and non-meme stocks. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
|||
Finally, the last two statistics in Panel B, Closing Price and Market Value (in millions), show some of the characteristics of the respective stock. Perhaps not surprisingly, meme companies, on average, had lower stock prices and lower market capitalization than non-meme companies: the average stock price of meme companies is about half of non-meme companies and the average market capitalization of meme companies (a little over $3 billion), one-fifth of that of non-meme companies. In sum, the descriptive statistics indicate that meme companies are on average less profitable (or unprofitable), more heavily leveraged, and have lower stock prices and market capitalizations, consistent with media reports.52See James Mackintosh, AMC’s Meme-Stock Traders Mess with Corporate Theory, Wall St. J. (Jun. 8, 2021, 8:00 AM), https://www.wsj.com/articles/amcs-meme-stock-traders-mess-with-corporate-theory-11623107259 [https://perma.cc/99YP-6JRQ].
III. THE TWIN SHOCKS TO MEME STOCKS
In the popular imagination, social media usage during the coronavirus pandemic has been singled out as the main driver of the emergence of meme stocks. The New York Times has characterized meme stock investments as being “propelled by a social media frenzy and a bit of boredom” during the pandemic.53See Erin Griffith, No End to Whiplash in Meme Stocks, Crypto and More, N.Y. Times (June 23, 2021), https://www.nytimes.com/2021/06/23/technology/no-end-to-whiplash-in-meme-stocks-crypto-and-more.html [https://web.archive.org/web/20210623090425/https://www.nytimes.com/2021/06/23/technology/no-end-to-whiplash-in-meme-stocks-crypto-and-more.html]. The Wikipedia entry for “meme stock” defines it as “a stock that gains popularity among retail investors through social media.”54See Meme Stock, Wikipedia, https://en.wikipedia.org/wiki/Meme_stock [https://perma.cc/YSD4-EWCA]. However, for our set of meme stocks, we identify an association with retail investors that (1) predates the pandemic and (2) does not relate to social media platforms, such as Reddit or X (formerly known as Twitter). More specifically, we look at the meme stocks’ response to the abolition of commissions by major brokerage platforms in late 2019.
On October 1, 2019, the major online brokerages Charles Schwab and TD Ameritrade eliminated commissions for all their customers. These platforms, which had dominated the online brokerage business, were responding to stiff competition from a new rival, Robinhood, which had heavily utilized the zero-commission trading model.55E-Trade, the other major online brokerage, abolished commissions the next day. See Paul R. La Monica, E-Trade Cuts Commissions to Zero Along with Rest of Brokerage Industry, CNN (Oct. 3, 2019, 6:26 AM), https://www.cnn.com/2019/10/02/investing/etrade-zero-commissions/index.html [https://perma.cc/V6P8-BPMM]. Experts termed this move “inevitable” after Charles Schwab and TD Ameritrade’s decision on October 1. See id.; see also Past CFO Commentary, Charles Schwab (Oct. 1, 2019), http://www.aboutschwab.com/cfo-commentary/oct-2019 [https://perma.cc/R46S-X7LP]. Share prices of Charles Schwab, TD Ameritrade, and E-Trade experienced a significant loss in response to Charles Schwab’s zero commission announcement. See Lisa Beilfuss & Alexander Osipovich, The Race to Zero Commissions, Wall St. J. (Oct. 5, 2019, 5:30 AM), http://www.wsj.com/articles/the-race-to-zero-commissions-11570267802 [https://perma.cc/YX65-UE9Z]. The advent of zero-commission trading has been widely acknowledged as a root cause of the explosion in retail investing activity. One of the leading explanations for why individuals do not participate in the stock market is that there is a fixed cost of investing that proves potentially insurmountable for the less wealthy.56See generally Joseph S. Briggs, David Cesarini, Erik Lindqvist & Robert Östling, Windfall Gains and Stock Market Participation, 139 J. Fin. Econ. 57 (2021) (showing that winning a $150,000 lottery increases stock market participation among recipients who previously did not own stocks); Annette Vissing-Jorgensen, Towards an Explanation of Household Portfolio Choice Heterogeneity: Nonfinancial Income and Participation Cost Structures (Nat’l Bureau of Econ. Rsch., Working Paper No. 8884, 2002), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=307121 [https://perma.cc/45VK-YHB3] (estimating that stock market non-participation for half of those not owning stocks can be explained by a small participation cost). It is unsurprising that, by reducing the entry cost of trading (i.e., commissions), the 2019 decision by major brokerages increased retail investor activity.57See Maggie Fitzgerald, Retail Investors Continue to Jump into the Stock Market After GameStop Mania, CNBC (Mar. 10, 2021, 1:59 PM), https://www.cnbc.com/2021/03/10/retail-investor-ranks-in-the-stock-market-continue-to-surge.html [https://perma.cc/QPG6-3FKF] (“[r]etail trading has been accelerating since the industrywide decision to drop commissions in the fall of 2019”).
How did the abolition of trading commissions affect meme stocks? The relatively unexpected and sudden decision of the major brokerage platforms to introduce commission-free trading allows us to use the event study methodology to assess its impact. Given that this was prior to the meme stock surge of 2021, to the extent that the market was informationally “efficient,” the stock prices around October 1, 2019, would reasonably reflect the impact of the abolition of commissions on meme stocks.58For a review of event study methodology, see generally Sanjai Bhagat & Roberta Romano, Event Studies and the Law: Part I: Technique and Corporate Litigation, 4 Am. L. & Econ. Rev. 141 (2002); Sanjai Bhagat & Roberta Romano, Event Studies and the Law: Part II: Empirical Studies of Corporate Law, 4 Am. L. & Econ. Rev. 380 (2002); A. Craig MacKinlay, Event Studies in Economics and Finance, 35 J. Econ. Literature 13 (1997). First, we identify what the expected return for each stock would have been during the event period if the event had not occurred (that is, if the commissions had not been dropped). Using the standard Fama-French three-factor model,59See S.P. Kothari & Jerold B. Warner, Econometrics of Event Studies, in 1 Handbook of Corporate Finance 4, 25 (B. Espen Eckbo ed., 2008). this may be written as:

Here, Rit is the return on stock i on date t minus the risk free rate; Rmt is the market return on date t minus the risk free rate; RSMB is the return on a portfolio of small companies; and RHML is the book to market factor that is the portfolio of firms with a high book value to market value ratio. The abnormal return that can be traced to the event (that is, the associated stock price movement) is the actual return minus the expected return:
![]()
We calculate the abnormal returns on October 1, 2019, for all companies in the Compustat database, and regress them against an indicator for whether the company is one of our eight meme stocks. Table 2 presents the results from the event study. Column (1) shows that meme stocks had abnormal returns that were 2.25 percentage points higher than the market, and the coefficient on the indicator variable is highly statistically significant.60In follow-up research, we show that the introduction of zero-commission trading was associated with positive and statistically significant abnormal returns for a broader array of stocks popular with retail investors, beyond meme companies. See generally Dhruv Aggarwal, Albert H. Choi & Yoon-Ho Alex Lee, Retail Investors and Corporate Governance: Evidence from Zero-Commission Trading (Northwestern L. & Econ. Rsch. Paper, No. 24-01, Aug. 29, 2024), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4708496 [https://perma.cc/WJ4F-3Z5E]. Column (2) reruns the regression in model (1) adding controls for firm financials (size as proxied by the natural logarithm of assets, cash ratio, debt ratio, and return on assets) and the results remain largely unchanged. One concern with our results could be that meme stocks are categorically different from non-meme companies. As a final robustness check, we control for the possibility that the financials of meme and non-meme companies may be different. Using the entropy-balancing technique invented in the social science literature,61See generally Jens Hainmueller, Entropy Balancing for Causal Effects: A Multivariate Reweighting Method to Produce Balanced Samples in Observational Studies, 20 Pol. Analysis 25 (2012). we balance the means of the covariates for meme and non-meme companies. As shown in column (3), our result for meme stocks remains robust to the entropy-balancing method.
|
Table 2. Event Study Results |
|||
|
|
(1) |
(2) |
(3) |
|
|
Baseline |
With Financials |
Entropy Balanced |
|
Meme Stock |
2.252*** |
2.238*** |
2.230*** |
|
|
(0.645) |
(0.655) |
(0.614) |
|
Constant |
–0.127*** |
–0.269 |
0.300 |
|
|
(0.0269) |
(0.246) |
(0.768) |
|
Observations |
7,110 |
3,531 |
3,531 |
|
R-squared |
0.001 |
0.010 |
0.208 |
|
Firm Financials |
No |
Yes |
Yes |
|
Note: This table presents results from an event study using the Fama-French three-factor model. The dependent variable in this linear regression model is the abnormal stock return on October 1, 2019. Columns (1) and (2) use ordinary least squares regression and column (3) balances covariates for meme and non-meme companies using the entropy-balancing technique. Columns (2) and (3) add controls for firm size (proxied by the natural logarithm of assets), cash ratio, debt ratio, and return on assets. All financial variables are winsorized at the 1% level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
|||
Figure 1 graphs the mean cumulative abnormal returns of meme stocks. The mean abnormal returns are represented by the solid line in the middle, while the dotted lines enclose the 95% confidence interval. Day “0” in this figure refers to October 1, 2019. The figure shows an economically and statistically significant gain for meme stocks around the time the major brokerages dropped trading commissions. In unreported results, we find that meme stocks had significant abnormal returns on October 1, 2019, when we use alternative asset pricing models such as the capital asset pricing model (“CAPM”) or Carhart four-factor model.62These asset pricing models are described in detail in MacKinlay, supra note 58, at 19, and Kothari & Warner, supra note 59, at 25–26.
Figure 1. Cumulative Abnormal Returns for Meme Stocks

Note: This figure graphs the mean cumulative abnormal returns for meme stocks around October 1, 2019, when major brokerages abolished trading commissions (denoted as day 0). The dotted lines represent the 95% confidence interval for cumulative abnormal returns.
In addition to the abnormal returns, we also examine the magnitude of share turnover. Figure 2 presents data on the share turnover for meme stocks and other companies between 2015 and 2022. We define turnover as the daily average of the number of stocks of the firm traded as a percentage of total outstanding common stock, using data from CRSP. Since meme stocks are, on average, smaller firms, we subdivide non-meme companies into those belonging to the smallest quartile in terms of market capitalization and other bigger firms. Meme stocks saw both an increase in trading volume after the abolition of commissions on October 1, 2019, and a further increase in 2021–22 after the explosion of social media interest in these firms. There was a significant increase compared to both smallest-quartile and larger non-meme firms. Three points are notable. First, meme stocks had a higher turnover compared with non-meme stocks even in the first period, that is, before the abolition of commissions. Second, both meme and non-meme stocks saw an increase in trading volumes after the abolition of commissions, although the increase was markedly greater for meme companies. Third, during the time of meme surge, while the meme stock trading volume exploded, there seems to be no noticeable increase in trading volume for non-meme stocks.
Figure 2. Average Turnover for Meme Stocks and Other Firms

Note: This figure graphs the mean share turnover (shares traded each day as a percentage of total outstanding common stock) according to CRSP data. The data is presented separately for meme and non-meme stocks. Non-meme stocks are further subdivided into those that belong to the smallest quartile by market capitalization and larger firms. “Pre-Zero Commission” refers to the period from 2015 to September 2019, “Post-Zero Commission” to October 1, 2019, to December 31, 2020, and “Post-Meme Surge” to 2021–22.
We estimate a regression model in which we analyze the factors affecting the average daily turnover for CRSP companies in all three periods. We include as explanatory variables an indicator for meme stock, two dummies for Post-Zero Commission and Post-Meme Surge, and the interaction of the meme indicator with each time dummy. We include firm fixed effects to make sure the results are not driven by idiosyncratic factors unique to any given company. Both interaction terms are positive and statistically significant. The results are presented in Table 3. Note that, even controlling for firm fixed effects and time trends, meme companies seem to have especially gained with respect to this measure of liquidity in the latter time periods. The results remain qualitatively unchanged when we additionally control for firm market value. The event study results presented in this Section show that meme stock companies gained value around the time major brokerages abolished commissions. The influx of retail investors precipitated by zero commissions could therefore have been particularly impactful for the meme stocks. Moreover, the results on turnover indicate that meme firms saw greater trading volumes after the major brokerages eliminated commissions.
|
Table 3. Meme Stocks and Trading Volume |
|
|
Post-Zero Commission |
0.664*** |
|
|
(0.0714) |
|
Post-Zero Commission x Meme |
3.252* |
|
|
(1.874) |
|
Post-Meme Surge |
0.517*** |
|
|
(0.0822) |
|
Post-Meme Surge x Meme |
12.23*** |
|
|
(3.634) |
|
Constant |
1.080*** |
|
|
(0.0402) |
|
|
|
|
Observations |
20,764 |
|
R-squared |
0.875 |
|
Firm Fixed Effects |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is the daily percentage of outstanding shares that are traded. “Post-Zero Commission” refers to the time period of October 1, 2019, through December 31, 2020, and “Post-Meme Surge” to 2021–22. The regression model includes firm fixed effects, and all standard errors are clustered at the firm level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
|
IV. DIRECT SHAREHOLDER ENGAGEMENT AT MEME STOCK COMPANIES
In this Part, we explore the effect of meme stock investing on the direct mechanisms for shareholder engagement: voting and submitting shareholder proposals. This can help us empirically assess claims that the influx of retail investors would affect corporate governance and possibly empower shareholders to engage with management more actively. To briefly summarize the findings, our empirical results show that predictions of retail investor-driven changes in corporate governance may be overstated. First, the level of shareholder voting at meme companies decreased after the abolition of commissions by online brokerages and decreased still further in the aftermath of 2021 meme surge. Second, we find no evidence of active shareholder engagement by way of submitting shareholder proposals at the companies in our sample, except in limited circumstances unrelated to corporate governance.
A. Non-Voting at Meme Stock Companies
An important claim in the literature is that the retail shareholders brought in after the meme phenomenon may be more likely to be assertive and more vigorously engage with management.63See supra Part I. This is a plausible claim: if retail investors could coordinate their trades to attack institutional investors—a feat previously unimaginable—so, too, can they coordinate votes to have their voices heard. Accordingly, one could expect more retail shareholders to vote on governance proposals, including director elections and other consequential decisions (such as mergers and acquisitions and charter amendments), at these firms after 2021. Ideally, if we can observe each shareholder’s characteristics (for example, institutional versus retail), how many shares are owned by each shareholder, and how many of those shares are voted on, we will be able to tell exactly what the rate of participation among retail shareholders is. Nevertheless, due largely to the limitations on data, we do not have access to any information on whether certain votes came from a retail versus an institutional shareholder.64Some scholars have been successful in accessing data owned by proxy service firms, such as Broadridge, and have been able to estimate retail shareholder participation much more accurately. See generally, e.g., Brav et al., supra note 39.
Instead, we rely on an indirect measure in estimating shareholder participation that is commonly used in the accounting literature. One way of such an indirect estimation is by measuring aggregate non-votes at shareholder meetings. The accounting scholarship attributes non-votes in shareholder meetings (that is, votes that were not cast for or against a proposal and were not abstentions) to retail investors.65See Kobi Kastiel & Yaron Nili, In Search of the “Absent” Shareholders: A New Solution to Retail Investors’ Apathy, 41 Del. J. Corp. L. 55, 62–64 (2016). Corporate insiders and institutional investors, on the other hand, are much more diligent in registering their votes. Under this standard assumption, if retail investors became more engaged after 2021, we could expect the overall share of non-votes to fall.66See Rachel Geoffroy, Electronic Proxy Statement Dissemination and Shareholder Monitoring 12 (Nov. 30, 2018) (unpublished manuscript), https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3264846 [https://perma.cc/83KF-FSCY]. The author examines the changes from postal mail to electronic distribution of proxies and shows how electronic distribution of proxies actually reduced shareholder participation by about 1% to 2%. Id. at 4. With the assumption that the non-participation comes from retail investors, this implies that retail investor participation decreased by about 7% to 17%. Id.
In analyzing the rate of non-votes, it is also important to account for the type of proposal. Shareholder proposals at U.S. public companies are generally of two types: routine and non-routine. Routine proposals are those that pertain to the company’s day-to-day operations but are not expected to significantly affect the company’s overall operation and performance. Examples of this type are proposals for the ratification of auditors or approving stock splits. By contrast, non-routine proposals typically relate to the company’s long-term strategy or are expected to have a significant impact on the company’s financial performance. Examples include the issuance of new stock, election of directors, a merger with another company, divesting a business unit, or any other proposal stockholders could have concerns with and would affect their ownership. For our purposes, there is an important distinction between these two types: brokers can vote shares on behalf of the beneficial owners for routine matters, but not for non-routine matters. Therefore, only shareholders can vote their own shares for non-routine proposals.67Id. at 4.
Figure 3 graphically presents the yearly average of non-vote rates on proposals at both meme and non-meme companies between 2015 and 2022. We hand-coded each proposal listed in the Institutional Shareholder Services (“ISS”) data as either “routine” or “non-routine” based on Rule 452 of the New York Stock Exchange (“NYSE”).68See N.Y. Stock Exch., Rule 452 (2003), https://nyseguide.srorules.com/rules/negg0109013e2c855b2572 [https://perma.cc/EYQ6-NSWH]. As expected, we find that non-routine proposals (in which brokers cannot vote on behalf of shareholders) have consistently higher levels of non-participation for both meme and non-meme firms.
More importantly, we find an increase in shareholder non-voting rate after 2018, concentrated in meme companies (for both routine and non-routine proposals). In fact, before 2019, meme companies had lower non-vote rates compared with non-meme companies, but by 2022, non-vote rates are at above 50% and 30% on non-routine and routine matters, respectively, at meme companies. At the same time, at non-meme companies, as Figure 3 shows, there seems to have been only marginal changes in non-vote shares over the same period. This is the opposite trend from what one would expect if the retail shareholders were more engaged with respect to corporate governance at meme firms, such as AMC and GameStop. Instead of seeing a burst of shareholder engagement, meme companies have seen increasing retail shareholder apathy in recent years.
Figure 3. Average Share of Non-Votes for Meme and Non-Meme Stocks over Time, by Proposal Type

Note: This figure presents information on the yearly average percentage of votes that were not voted in shareholder meetings. We define the number of non-votes as Total Outstanding Shares minus (Votes For + Votes Against + Abstentions). We split the data by meme/non-meme stock as well as proposal type (that is, whether it qualifies as “routine” as defined in NYSE Rule 452).
If we were to expect that retail shareholders are less likely to participate in direct governance, this finding, on the one hand, may not be too surprising. Recall, however, that many of these retail investors were the drivers of coordinated meme surges in early 2021, collectively taking a stance against institutional investors. There is also reason to believe that many of them have remained loyal to the firm.69See, e.g., Caitlin McCabe, GameStop’s Most Loyal Shareholders Are in It for the Long Haul, Not the Memes, Wall St. J. (June 6, 2021, 5:30 AM), https://www.wsj.com/articles/gamestops-most-loyal-shareholders-are-in-it-for-the-long-haul-not-the-memes-11622971801 [https://perma.cc/AAV4-U97N]; see also Caitlin McCabe, Karen Langley, Gunjan Banerji, Hardika Singh & Gregory Zuckerman, Where Six Meme Stock Investors Are Now, Wall St. J. (Jan. 28, 2022, 5:30 AM), https://www.wsj.com/articles/where-six-meme-stock-investors-are-now-11643365810 [https://perma.cc/VMA6-589V]. If the fraction of retail investors at meme stock companies remains relatively high through 2021 and 2022, and many of them care more about the companies’ survival and performance, one would expect them to be more active in firm governance. From this perspective, the fact that the share of no-votes keeps increasing through 2021 and 2022, long after the initial “meme surge” was over, is surprising.
Table 4 presents a more formal regression analysis (using linear regression models), in which the dependent variable is the percentage of non-votes at a shareholder proposal level. We collected this data for all companies from the ISS database (from 2015 through 2022) to make sure we captured any secular time trends in shareholder voting across the market. Column (1) presents the baseline model, while column (2) adds financial variables as controls. We included firm fixed effects to account for any idiosyncratic factors unique to each company. Note, foremost, that the coefficient estimates (except for the estimate on the variable “Meme x 2019–20”), along with their statistical significance, are fairly consistent across the two models, indicating that the specifications are fairly robust. In terms of the results, at the top of the table, the dummy for non-routine proposals is positive (with the point estimates of 14.04 and 13.98, respectively) and highly statistically significant (at the 1% level), indicating that these types of matters generally have greater non-participation than routine proposals (per stock exchange regulations): non-vote shares on non-routine matters are about 14 percentage points higher compared with those on routine matters.
The coefficient estimates on 2019–20 and 2021–22 indicator variables are also positive and statistically significant, indicating that there is a general trend toward non-votes across all companies. When we interact both time period dummies with the Meme indicator, the coefficient for these terms is positive and highly statistically significant, at least in the baseline model, indicating that there seems to be more non-voting at meme companies after both the abolition of commissions and the surge in social media interest in these companies.70Controlling for firm financials in column (2), the interaction between Meme and 2019–20 is no longer significant. The rise in non-voting for meme stocks seems concentrated in non-routine proposals, as one would expect since brokers cannot vote on behalf of the shareholders on these issues. Most tellingly, the triple interaction of Meme, each time period dummy, and Non-Routine is also positive (with coefficient estimates ranging from about 7.5 to 8.1) and highly statistically significant (at the 1% level) in both the baseline model and with financial controls.
|
Table 4. Meme Stocks and Non-Voting |
||
|
|
(1) |
(2) |
|
|
Baseline |
With Financials |
|
Non-Routine |
14.04*** |
13.98*** |
|
|
(0.198) |
(0.223) |
|
Meme x Non-Routine |
–5.607*** |
–5.585*** |
|
|
(1.495) |
(1.534) |
|
2019–20 |
0.681*** |
0.830*** |
|
|
(0.140) |
(0.170) |
|
Meme x 2019–20 |
5.204*** |
2.650 |
|
|
(1.780) |
(1.760) |
|
Non-Routine x 2019–20 |
–0.630*** |
–0.688*** |
|
|
(0.149) |
(0.162) |
|
Meme x Non-Routine x 2019–20 |
7.910*** |
8.125*** |
|
|
(1.406) |
(1.425) |
|
2021–22 |
3.899*** |
4.622*** |
|
|
(0.195) |
(0.232) |
|
Meme x 2021–22 |
13.91*** |
11.59** |
|
|
(4.841) |
(4.672) |
|
Non-Routine x 2021–22 |
–3.297*** |
–3.531*** |
|
|
(0.178) |
(0.195) |
|
Meme x Non-Routine x 2021–22 |
7.503*** |
7.901*** |
|
|
(1.725) |
(1.942) |
|
Constant |
12.29*** |
23.68*** |
|
|
(0.179) |
(2.087) |
|
|
|
|
|
Observations |
238,506 |
194,929 |
|
R-squared |
0.699 |
0.735 |
|
Firm Fixed Effects |
Yes |
Yes |
|
Firm Financials |
No |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is the percentage of shares that were not voted for a proposal at shareholder meetings. We define the number of non-votes as Total Outstanding Shares – (Votes For + Votes Against + Abstentions). 2019–20 equals 1 for years 2019 and 2020, while 2021–22 equals 1 for 2021 and 2022. We split the data by proposal type (that is, whether or not it qualifies as “routine” as defined in NYSE Rule 452). Column (2) adds controls for firm assets, cash ratio, debt ratio, and return on assets. Columns (1) and (2) include year and firm fixed effects, and all standard errors are clustered at the firm level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
||
The estimates tell us that, compared with routine matters at meme companies at these two time periods, the share of non-votes on non-routine matters are about 7.5 to 8 percentage points higher. The results indicate that, for 2019–22, meme companies saw a greater rise in non-voting among shareholders as compared with non-meme companies, and this effect was especially pronounced for non-routine proposals for which brokers could not vote on behalf of shareholders.
B. Shareholder Proposals at Meme Stock Companies
As another measure of shareholder engagement, we looked at the number (and the content) of shareholder proposals that were submitted by retail shareholders at meme stock companies. For example, it is possible that even if the level of retail shareholder voting at meme companies has remained low (or decreased), the meme surge may have emboldened a minority of retail shareholders to take more active steps in submitting shareholder proposals to affect corporate governance and corporate policies. While there are other channels of influencing corporate governance—such as running a proxy contest or nominating a director candidate through proxy access (if the company allows it)—these other channels require significant economic resources (in the case of proxy contests) or more substantial ownership thresholds and holding periods (in the case of accessing proxy ballots directly). As such, these are less salient means for meme traders. For this reason, the more promising route for meme traders is likely through submission of a shareholder proposal.
First, we discuss some institutional background and a potential complication for our empirical analysis. The eligibility requirement for a shareholder to submit a shareholder proposal is governed by Rule 14a-8,71See SEC Shareholder Proposals Rule, 17 C.F.R. § 240.14a-8 (2024). which imposes an ownership threshold and a holding period requirement. Once a proposal is submitted by an eligible shareholder, the SEC rule requires the company to add the proposal to the agenda for voting at the next annual shareholders’ meeting, unless the SEC provides special permission to exclude it from consideration.72See id. Since 1998, Rule 14a-8 has maintained a relatively low share ownership threshold: it required only that a shareholder had held at least $2,000 or 1% of a company’s securities for at least one year.73See 17 C.F.R. § 240.14a-8 (1998); 17 C.F.R. § 240.14a-8 (2007); 17 C.F.R. § 240.14a-8 (2011). The SEC, however, in 2020 replaced the $2,000 threshold with three alternative thresholds and adjusted the corresponding holding periods. Specifically, (1) if a shareholder owns more than or equal to $25,000, then he may submit a proposal if he has held the shares for at least one year; (2) if a shareholder owns less than $25,000 but more than or equal to $15,000, he must have owned company shares for at least two years; and (3) if a shareholder owns less than $15,000 but more than or equal to $2,000, he must have been a stockholder for at least three years.74See 17 C.F.R. § 240.14a-8 (2020). The rule was proposed on November 5, 2019,75Procedural Requirements and Resubmission Thresholds Under Exchange Act Rule 14a-8, Exchange Act Release No. 34-87458, 84 Fed. Reg. 66458 (Dec. 4, 2019). adopted on September 23, 2020, and went into effect on January 4, 2021.76Procedural Requirements and Resubmission Thresholds Under Exchange Act Rule 14a-8, Exchange Act Release No. 34-89964, 85 Fed. Reg. 70240 (Nov. 4, 2020). However, the SEC noted that the changed thresholds would only affect proposals submitted for annual meetings that take place after January 1, 2022.77Press Release, Secs. & Exch. Comm’n, SEC Adopts Amendments to Modernize Shareholder Proposal Rule (Sept. 23, 2020), https://www.sec.gov/news/press-release/2020-220 [https://perma.cc/VMA6-589V] (“[T]he final amendments will apply to any proposal submitted for an annual or special meeting to be held on or after January 1, 2022.”).
The SEC’s revised thresholds are more difficult to meet, and this was indeed the Agency’s intention. The previous requirement of $2,000 and a one-year holding period is arguably a more achievable threshold for meme traders. The revised thresholds and the corresponding holding periods are much less likely to be met by meme traders—especially the segment of retail investors that began participating in the stock market only after the introduction of commission-free trading platforms. For this reason, we can reasonably expect little activity from meme traders by way of shareholder proposals for annual meetings taking place after January 1, 2022.
As a threshold inquiry, we first examined whether investors reacted to the SEC’s decision to change the Rule 14a-8 thresholds. There were no changes in the thresholds between the SEC’s rule proposal (November 5, 2019) and rule adoption (September 23, 2020). We examined both event dates—the rule proposal date as setting the market’s expectation and the rule adoption date as finalizing the proposal through adoption. If meme traders were particularly committed to influencing corporate governance, these events may correlate with negative stock market reactions. In unreported results, we found no significant market reactions for meme stock companies for either event. We interpreted this finding to be consistent with the idea that meme traders were never particularly interested in participating in corporate governance.
We followed through by reviewing the meme stock companies’ definitive proxy statements filed with the SEC’s EDGAR system from 2015 through 2022 to see whether they included shareholder proposals. These proxy statements typically indicate whether a particular proposal is submitted by a shareholder. Even in the absence of any such specification, the proxy statements will invariably indicate whether the board approves each proposal, which is a good indication that the proposal is internally proposed. Note, however, that the lack of shareholder proposals in definitive proxy statements does not necessarily indicate that no shareholder submitted a proposal to be included in the proxy. First, under Rule 14a-8, management is permitted to exclude a shareholder proposal under a few specific circumstances.78See 17 C.F.R. § 240.14a-8 (2024). However, exclusion is permitted only after management submits its reasons to the SEC. For this reason, we also searched through the SEC’s no-action letter archives to see whether any of these companies sought to exclude shareholder proposals, and if so, on what grounds. Second, it is also possible for management to persuade a shareholder to withdraw a proposal through negotiation.79See, e.g., Kobi Kastiel & Yaron Nili, The Giant Shadow of Corporate Gadflies, 94 S. Cal. L. Rev. 569, 580 (2021) (“After a shareholder submits a proposal, . . . the proponent may withdraw the proposal after negotiations with the company.”). There is also reason to believe that companies may be less likely to seek to exclude proposals through SEC no-action letters, as the result of the SEC’s 2021 policy change with respect to issuing no-action letters. See SEC Staff Legal Bulletin No. 14L (Nov. 3, 2021). These are done through private agreements, and we are unaware of any public data set that would capture withdrawn proposals.80We are also unaware of any study that has examined such proposals. For example, in their extensive empirical study on shareholder proposals, Nili and Kastiel acknowledge that their data set “does not include proposals that were withdrawn due to a negotiated agreement or otherwise.” Kastiel & Nili, supra note 79, at 581. For this reason, for data analysis purposes, we will assume that all properly submitted shareholder proposals are reflected under our search. Nevertheless, given the possibility of negotiations that may occur as a result of submitted-but-withdrawn shareholder proposals, we will look to other measures of shareholder engagement in Part V.
For all meme companies in the sample, with respect to observable shareholder proposals, we verified our numbers and analysis for this Section using the SharkWatch dataset, which is a standard resource for studying shareholder proposals.81See, e.g., Kastiel & Nili, supra note 65, at 61 n.19. Table 5 describes, for each meme stock company, the number of shareholder proposals (1) included in the company’s proxy statements, (2) approved each year, and (3) properly excluded via the SEC’s no-action letter. Some benchmark figures may be helpful to set proper expectations. In terms of raw numbers of shareholder proposals among the S&P 1500 companies, Professors Kobi Kastiel and Yaron Nili document “a relatively steady and significant number of shareholder proposals submitted to the S&P 1500 [between 2005 and 2018] (an average of 517 proposals per year).”82Kastiel & Nili, supra note 79, at 581. The pattern, however, is not uniform across all 1500 companies. In 2015, for example, “over 450 proposals were submitted to companies in the S&P 500, which is comprised of large-cap companies,” while “fewer than 150 shareholder proposals [combined] were submitted to the small- and mid-cap companies that comprise the S&P Mid-Cap 400 (S&P 400) and S&P 600, respectively.”83Kobi Kastiel & Yaron Nili, The Corporate Governance Gap, 131 Yale L.J. 782, 807 (2022). Given that meme stock companies are small-cap to mid-cap companies, there would be no expectation that any of these companies would be inundated with shareholder proposals.
Nevertheless, the results shown in Table 5 are revealing. For AMC Entertainment, Inc., Blackberry, Express, Inc., Koss, and Vinco Ventures, there were no shareholder proposals submitted between 2015 and 2022.84Kastiel and Nili explain, however, that “in many cases, shareholder proposals do not reach the voting stage” because “some companies prefer to work with the proposing shareholder to bring about a change rather than have the proposal go to a shareholder vote.” Kastiel & Nili, supra note 79, at 582. The same is true with Robinhood, but the company went public recently, and thus has had only one definitive proxy statement issued (in 2022). Thus, for these companies, no proposal was ever included in any definitive proxy statement (which the board did not recommend), and none of these companies have had to request no-action letters from the SEC (to exclude a shareholder proposal) during the time frame.
|
Table 5. Shareholder Proposals at Meme Stock Companies, 2015–2022 |
||||||||
|
Company\Year |
Shareholder Proposals Included/Approved/Excluded |
|||||||
|
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
2021 |
2022 |
|
|
AMC Entertainment, Inc. |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
Bed Bath & Beyond |
0/0/0 |
3/2/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
Blackberry |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
Express, Inc. |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
GameStop Corp. |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/3 |
|
Koss |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
Robinhood |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
N/A |
0/0/0 |
|
Vinco Ventures |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
0/0/0 |
|
Note: This table presents the number of shareholder proposals at meme companies between 2015 and 2022. For each company-year observation, we provide the total number of shareholder proposals included in the proxy statements, approved by shareholder vote, and excluded via SEC no-action letters. |
||||||||
Bed Bath & Beyond received three shareholder proposals in 2016, all of which the board recommended against. These included (i) a proposal for the board to implement proxy access, (ii) a proposal to have shareholders approve future severance packages, and (iii) a proposal for equity-based compensation for senior executives. Of these three, only the last one failed to pass.85See Bed Bath & Beyond, Inc., Current Report (Form 8-K) (July 1, 2016), https://www.sec.gov/Archives/edgar/data/886158/000117184316010938/f8k_070116.htm [https://perma.cc/ZN76-DFFD]. Note also that these proposals significantly predate the meme surge, and as such, cannot be attributed to the influx of retail investors.
Finally, GameStop sought and received three no-action letters from the SEC for excluding shareholder proposals, all dating to April 22, 2022.86See GameStop Corp., SEC Staff No-Action Letter (Apr. 21, 2022) [hereinafter Chaney GameStop Proposal], https://www.sec.gov/divisions/corpfin/cf-noaction/14a-8/2022/chaneygamestop042122-14a8.pdf [https://perma.cc/B7HT-TUWV]; GameStop Corp., SEC Staff No-Action Letter (Apr. 21, 2022) [hereinafter Crandall GameStop Proposal], https://www.sec.gov/divisions/corpfin/cf-noaction/14a-8/2022/crandallgamestop042122-14a8.pdf [https://perma.cc/T3J8-4MHS]; GameStop Corp., SEC Staff No-Action Letter (Apr. 21, 2022) [hereinafter Sapienza GameStop Proposal], https://www.sec.gov/divisions/corpfin/cf-noaction/14a-8/2022/sapienzagamestop042122-14a.pdf [https://perma.cc/E2XE-A9W8]. These involved proposals by three different shareholders, and management could permissibly exclude all of them for failing to meet the deadline for submission. Note, however, that given that these proposals were for the 2022 annual meeting, which requires the raised thresholds, these shareholders are unlikely to be meme traders. Meanwhile, the content of these proposals is also worth examining.
In one proposal, a self-described registered GameStop shareholder (who didn’t specify how many shares he held) proposed that the company offer a non-fungible token (“NFT”) dividend to its stockholders.87See Crandall GameStop Proposal, supra note 86. In another proposal, a shareholder who claims to own 191 Class A shares proposed that the board “immediately engage the services of the Company’s Transfer Agent, Computershare Limited (“Computershare”) to enable both investment and Direct Registration of Class A shares in both Roth and Traditional Individual Requirement Account (“IRA”) Shareholder Investment Programs at Computershare.”88Chaney GameStop Proposal, supra note 86. Finally, a third shareholder who beneficially owns 540 Class A shares of GME submitted an identical proposal as the second shareholder.89See Sapienza GameStop Proposal, supra note 86.
What can we learn from the shareholder proposals we examined? The 2016 proposals by Bed Bath & Beyond shareholders do reflect a genuine attempt at participating in corporate governance matters, but as mentioned already, these efforts predate the influx of retail investors. The GameStop shareholder proposals, however, tell a different story. On the one hand, they do indicate retail investor participation: it is possible that they were encouraged by the meme surge of 2021 to organize some activist effort. On the other hand, these proposals also do not relate to corporate governance matters: one is a dividend payment suggestion, while the other is a proposal to help certain retail shareholders obtain tax advantages. As of yet, there is no indication that GameStop investors—meme traders or not—are particularly likely to bring about governance reforms through shareholder proposals.
V. BEYOND VOTING: ESG, DIRECTOR INDEPENDENCE, BOARD GENDER DIVERSITY, AND R&D
Voting and shareholder proposals are not the only ways shareholders can influence corporate governance at public companies. Boards, institutional investors, and policymakers are increasingly paying attention to a firm’s prosocial performance as captured by ESG metrics.90See generally Max M. Schanzenbach & Robert H. Sitkoff, Reconciling Fiduciary Duty and Social Conscience: The Law and Economics of ESG Investing by a Trustee, 72 Stan. L. Rev. 381 (2020) (explaining the growing market pressures to account for environmental and social factors in investing). Even if retail investors do not directly participate in governance (through voting or submitting proposals), it is possible that their presence and preferences could indirectly influence how firms are governed. For example, the meme surge could have left a considerable imprint on public companies if retail investors managed to make their firms’ preferences more prosocial. For one thing, because management may be able to raise extra cash through at-the-market offerings at inflated stock prices,91An at-the-market offering allows an issuer to sell more of its stocks at the prevailing market price. According to our EDGAR search, GameStop and AMC Entertainment took advantage of meme surges and made at-the-market offerings. See Felix Gillette & Eliza Ronalds-Hannon, AMC’s CEO Turned His $9 Billion Company into a Meme Machine, Bloomberg (Aug. 17, 2022, 2:00 AM), https://www.bloomberg.com/news/features/2022-08-17/amc-amc-stock-became-a-meme-thanks-to-adam-aron-s-antics [https://perma.cc/SFG9-LE4H] (describing how AMC’s CEO “transformed himself into a Twitter-obsessed, gold mine-buying, populist folk hero for retail investors”). managers have reason to cater to the preferences of meme traders—that is, to make sure that meme surges persist (especially in times of trouble) and that these investors do not go away. In addition, it is also possible that a meme trader may have submitted a shareholder proposal but decided to withdraw it in return for some concession from the board or management, such as instituting some prosocial changes. Another possible indirect effect of meme surges could have been an increase in R&D spending. For example, those companies that engaged in at-the-market offerings could have invested the new funds in transformative innovative activity. Below, we also explain other mechanisms that were highlighted in the finance literature.92See infra Section VI.C. To estimate these possible indirect influences, in this Part, we first assess the impact of the meme phenomenon on firm ESG scores, board independence, and gender diversity. We then investigate whether meme companies spent more on R&D and capital expenditures after the influx of retail investors.
A. ESG Scores at Meme Stock Companies
An important claim in the legal scholarship on retail investors is that these new entrants to the financial markets have different goals and expectations from management (as compared with more established institutional players or to retail investors from the previous generation). Gramitto Ricci and Sauter, for example, envisage meme trading as “a social movement able to bring business corporations to serve their original partly-private-partly-public purpose.”93Gramitto Ricci & Sautter, Corporate Governance Gaming, supra note 27, at 51. In other words, scholars envisioned meme companies as potentially deviating from the shareholder wealth-maximization norm and instead advancing social and environmental causes with pressure from retail investors. There is a demographic aspect to this argument. As Fisch observes, many of the retail investors who invested in meme stocks were younger people. Since some argue that the millennial generation has different preferences and is in favor of socially responsible investing even at the cost of wealth-maximization, Fisch expected the young cohort of retail investors to potentially pressure management to improve ESG metrics.94See Fisch, supra note 6, at 1850–51. However, Fisch also notes that “the extent to which citizens will pursue stakeholder or societal goals in their role as investors remains unclear.”95Id. at 1851.
To shed some light on the extent to which meme traders affected socially responsible investing and management, we obtained data on ESG scores for each firm in the Compustat dataset between 2015 and 2021. The ESG scores are taken from the MSCI ESG Score Indexes. This index measures ESG in several different ways, but we chose the most comprehensive measure—industry-adjusted total ESG score—as our outcome of interest.96There is some debate as to what the ESG rating really captures. The rating is intended to measure risk, but ESG scholars also employ this metric as a performance indicator—e.g., firms’ efforts to manage ESG risks. For studies using this index as a performance indicator, see, e.g., Ľuboš Pástor, Robert F. Stambaugh & Lucian A. Taylor, Dissecting Green Returns, 146 J. Fin. Econ. 403, 417 (2022); Mozaffar Khan, George Serafeim & Aaron Yoon, Corporate Sustainability: First Evidence on Materiality, 91 Acct. Rev. 1697, 1704 (2016). For more on the debate, see generally George Serafeim & Aaron Yoon, Stock Price Reactions to ESG News: The Role of ESG Ratings and Disagreement, 28 Rev. Acct. Stud. 1500 (2022). MSCI measures the ESG score for each firm at different points in the year. Therefore, we counted an ESG score to “belong” to a given year if it was assessed after June 30 of the previous calendar year or before June 30 of that year. For example, any ESG score assessed between June 30, 2015, and June 30, 2016, is counted as that firm’s 2016 ESG score. We estimated a difference-in-difference regression model assessing whether ESG scores changed differently for meme stocks after the abolition of commissions and the meme surge of 2021. Table 6 presents the results of this regression.
|
Table 6. Meme Stocks and ESG Scores |
||
|
|
(1) |
(2) |
|
|
Baseline |
With Financials |
|
2019–20 |
0.326*** |
0.295*** |
|
|
(0.0305) |
(0.0348) |
|
2019–20 x Meme |
–0.0817 |
–0.0115 |
|
|
(0.127) |
(0.125) |
|
2021 |
0.644*** |
0.604*** |
|
|
(0.0434) |
(0.0493) |
|
2021 x Meme |
–1.818** |
–1.727* |
|
|
(0.918) |
(0.909) |
|
Constant |
4.219*** |
4.244*** |
|
|
(0.0515) |
(0.0792) |
|
|
|
|
|
Observations |
13,739 |
12,039 |
|
R-squared |
0.804 |
0.805 |
|
Firm Fixed Effects |
Yes |
Yes |
|
Firm Financials |
No |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is the yearly industry adjusted ESG score reported for each firm by MSCI ESG Indexes. 2019–20 equals 1 for years 2019 and 2020, while 2021 equals 1 for 2021. Column (2) adds controls for firm assets, cash ratio, debt ratio, and return on assets. Columns (1) and (2) include firm fixed effects, and all standard errors are clustered at the firm level. Continuous variables are winsorized at the 1% level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
||
As shown in Table 6, there is no observable positive effect of meme trading on our treated companies with respect to ESG scores, either after the abolition of commissions in 2019 or the rise in social media interest in 2021. In fact, not only are all the coefficient estimates on (2019–20 x Meme) and (2021 x Meme) variables negative, but the coefficient estimates on (2021 x Meme) variable are also statistically significantly negative, with or without financial controls, at 10% and 5% levels, respectively. While not conclusive, these results are consistent with the earlier results on shareholder voting and proposals, and perhaps not too surprising. If we expect that the new retail investors are more passive, it would not be surprising to expect that the companies would face less pressure from the retail investors and be less inclined to improve upon ESG issues, even if retail investors may care more about these topics in their personal lives. Furthermore, as discussed briefly in Parts II and III, meme firms had higher debt than other firms, and many of them had faltering business models. With an influx of new passive shareholders, management at these firms may have been tempted to reduce expenditure in compliance or ESG initiatives, especially when they know that they will face little pressure from their retail shareholder base.
B. Board Independence and Diversity at Meme Stock Companies
Next, we looked at the relationship between meme trading and board characteristics. We used data on director independence and board gender diversity from BoardEx, with the dependent variable equaling the percentage of a company’s board that is independent or female, depending on the empirical test.97We assign a year to board independence and diversity data based on the reporting date in BoardEx in the same way we handle the dating of ESG information. See supra Section V.A. Ethnic diversity is another variable we could examine. Nevertheless, BoardEx datasets do not include ethnicity data in a readily usable format. Table 7 presents regression analyses in which the percentage of independent directors is the dependent variable. Leading academic commentators, regulators, and institutional investors usually take a higher share of independent directors to be a sign of better corporate governance,98See Dorothy S. Lund & Elizabeth Pollman, The Corporate Governance Machine, 121 Colum. L. Rev. 2563, 2630 (2021). even though the empirical evidence on the correlation between board independence and firm performance is mixed.99See generally Sanjai Bhagat & Bernard Black, The Non-Correlation Between Board Independence and Long-Term Firm Performance, 27 J. Corp. L. 231 (2002) (showing that director independence is not associated with several measures of firm performance). Regardless of whether director independence boosts firm value, the results in Table 7 indicate that meme firms did not experience a significant increase in the share of independent directors either after the abolition of commissions or during the meme surges on social media. Nevertheless, unlike the ESG results in Table 6, we do not see meme companies performing “worse” than other companies. Our results simply suggest that there is no significant relationship between the meme phenomenon and director independence.
|
Table 7. Meme Stocks and Board Independence |
||
|
|
(1) |
(2) |
|
|
Baseline |
With Financials |
|
2019–20 |
1.489*** |
1.437*** |
|
|
(0.143) |
(0.165) |
|
2019–20 x Meme |
4.573 |
4.753 |
|
|
(2.920) |
(2.932) |
|
2021–22 |
2.729*** |
2.545*** |
|
|
(0.184) |
(0.219) |
|
2021–22 x Meme |
5.251 |
5.596 |
|
|
(3.771) |
(3.782) |
|
Constant |
75.99*** |
71.91*** |
|
|
(0.0641) |
(1.404) |
|
|
|
|
|
Observations |
21,581 |
19,538 |
|
R-squared |
0.805 |
0.805 |
|
Firm Fixed Effects |
Yes |
Yes |
|
Firm Financials |
No |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is the percentage of directors that are independent, per BoardEx. 2019–20 equals 1 for years 2019 and 2020, while 2021–22 equals 1 for 2021 and 2022. Column (2) adds controls for firm assets, cash ratio, debt ratio, and return on assets. Columns (1) and (2) include firm fixed effects, and all standard errors are clustered at the firm level. Continuous variables are winsorized at the 1% level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
||
Board gender diversity is another area in which major corporations have focused in recent years, seeking to improve the representation of women. For example, California recently passed legislation mandating that firms headquartered in the state ensure that they had at least a minimum number of women directors on the board.100See Darren Rosenblum, California Dreaming?, 99 B.U. L. Rev. 1435, 1439 (2019) (citing Cal. Corp. Code § 301.3 (West 2019)). As with director independence, the empirical evidence for board gender diversity improving firm performance is mixed.101See generally Deborah L. Rhode & Amanda K. Packel, Diversity on Corporate Boards: How Much Difference Does Difference Make?, 39 Del. J. Corp. L. 377 (2014). Given, however, the concerted recent efforts to improve board gender diversity, we examine whether meme firms saw any changes with respect to this corporate governance measure. The regression analyses presented in Table 8 do not show meme companies granting women greater representation on boards after either the abolition of commissions or the advent of the social media-driven meme surges. Therefore, like director independence, we do not observe any significant recent changes for meme firms when analyzing board gender diversity.
|
Table 8. Meme Stocks and Board Gender Diversity |
||
|
|
(1) |
(2) |
|
|
Baseline |
With Financials |
|
2019–20 |
6.012*** |
5.689*** |
|
|
(0.167) |
(0.191) |
|
2019–20 x Meme |
3.033 |
3.314 |
|
|
(3.842) |
(3.850) |
|
2021–22 |
10.50*** |
9.986*** |
|
|
(0.226) |
(0.262) |
|
2021–22 x Meme |
–3.707 |
–2.981 |
|
|
(6.055) |
(6.128) |
|
Constant |
14.09*** |
2.532 |
|
|
(0.0767) |
(1.617) |
|
|
|
|
|
Observations |
21,581 |
19,538 |
|
R-squared |
0.763 |
0.759 |
|
Firm Fixed Effects |
Yes |
Yes |
|
Firm Financials |
No |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is the percentage of directors that are female, per BoardEx. 2019–20 equals 1 for years 2019 and 2020, while 2021–22 equals 1 for 2021 and 2022. Column (2) adds controls for firm assets, cash ratio, debt ratio, and return on assets. Columns (1) and (2) include firm fixed effects, and all standard errors are clustered at the firm level. Continuous variables are winsorized at the 1% level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
||
We note that the results from this Part are not necessarily inconsistent with the observations made in the literature about retail investors primarily belonging to the millennial generation102See generally Barzuza, Curtis & Webber, supra note 28 (discussing corporate governance preferences of millennials). or this age cohort of investors having pro-ESG preferences. Instead, taken together with the earlier results about low levels of voting by retail investors, they suggest that retail investor apathy renders them unlikely to be able to change management policies toward the environment or social causes. Therefore, while the earlier scholarship on retail investors understandably thought millennial and Gen Z retail investors would move firms away from the wealth-maximization norm once they got a seat at the table, they underestimated the possibility that these investors would neglect to actually take their seat by voting or otherwise engaging with management.
C. Profitability, R&D, and Capital Expenditure
As the final set of empirical exercises, we explore whether the influx of retail investors at the meme stock companies may have (indirectly) affected the financial performance or operations at the companies. To set the stage, Figure 4 presents three graphs on the average ROA, average R&D expenses, and average capital expenditures (“CapEx”), for meme and non-meme companies between 2015 and 2021. With respect to the ROA (a profitability measure) shown in the upper panel, there is a clear downward trend at meme companies while the non-meme companies’ average profitability seems much more stable over the same period. At the beginning of the sample period, in fact, meme stock companies were on average more profitable than other, non-meme companies, but the meme companies have experienced a sustained slide in their ROA, and by the end of the sample period, meme companies are performing significantly worse than non-meme companies. Despite some meme companies raising large sums of money by conducting at-the-market offerings at elevated prices,103See sources cited supra note 7 and accompanying text. notably Game Stop and AMC, these firms saw a decrease in profitability.
The substantial decrease in profitability of meme companies could be because their business models may have been fundamentally untenable in a changing world. It is also possible that the agency costs within these firms have gotten worse due, for instance, to less monitoring and less activism by their new retail shareholders.104See Appel et al., supra note 21, at 131. The authors empirically examine how the influx of institutional shareholders, due to an exogenous change in Russell 1000 and 2000 indices, affect corporate governance and show that the firm performance generally improves when there are more institutional investors. Id. at 134. In some sense, our paper is looking almost at the opposite question, but basing on the meme surge. While Part V examines firm performance, Part IV documents investors’ governance participation. The average R&D expenses and capital expenditure trends (as shown in the middle panel and lower panel, respectively) seem to suggest that, at the operational level, meme companies are spending less on innovation and structural improvements. Before we proceed, we should note that the small number of meme stocks is bound to introduce more variability in numerical averages. As such, there may generally be more noise in the time-trends in Figure 4 for meme (as compared with non-meme) stocks. However, the consistent downward trend for meme companies does indicate a real trend in profitability and innovative expenditures for these firms.105Because we have used ROA as an independent variable in our regression models throughout the paper, we do not report the regression results that examine the effect of meme surge and zero-commission trading on ROA. However, consistent with the figure, the coefficient estimates when we analyze the ROA as a dependent variable are significantly negative for meme companies, with respect to both post zero-commission trading and post meme surge.
Figure 4. Average Return on Assets, R&D Expenses, and Capital Expenditures for Meme and Non-Meme Stocks

Note: This figure presents three separate graphs: mean return on assets, R&D expenses, and capital expenditures, between 2015 and 2021, separately for meme and non-meme companies.
To get a better understanding of meme companies’ performance, we took a closer look at the two operational measures: R&D and capital expenditures. Two theories of R&D spending are potentially relevant to meme companies. First, financial economists have explored the link between an increase in firms’ market valuation and innovation activity. Specifically, a study by a group of financial economists, using mutual fund flows as a measure of market’s optimistic valuation, found a “very strong and robust association” between firm overvaluation and R&D spending.106See Dong et al., supra note 21, at 2609 (showing how “overvaluation” of firm stock, driven by an exogenous increase in mutual fund outflows, increase a firm’s innovation activity, including R&D spending, through both financing (equity and debt financing) and non-equity (managerial confidence and insulation from a possible takeover) channels). At the same time, however, because the authors rely on mutual fund inflows to proxy for an increase in firm valuation (and outflows for decreases in valuation), it is more difficult to establish whether any increase in innovation activity is due to increases in valuation or to increases in institutional ownership. If the effect is strong with respect to the latter, that would be consistent with the alternate hypothesis, and our finding will also be consistent with the institutional ownership hypothesis. They found that R&D spending is more sensitive to firm overvaluation than to growth in company sales and cash flow.107See id. The underlying reasoning seems to be that corporate managers respond to higher market valuations by becoming more optimistic and engaging in more creative (and higher-risk) forms of innovation. If this theory applies to meme companies, one might expect that meme surges would have emboldened executives at these companies to increase R&D spending.
On the other hand, others have documented increase in R&D spending (and other innovative activities) associated with a larger fraction of institutional ownership.108See Bushee, supra note 21, at 305; Aghion et al., supra note 21, at 277; Appel et al., supra note 21, at 115. As institutional ownership increases, one can argue that this will increase shareholder monitoring (and lower agency costs) and induce the firm managers to engage in more innovative activities (and not shirk), which, in turn, should correlate with various measures of innovation and long-term investment, such as R&D spending and capital expenditures. Moreover, institutional investors have a long-term orientation, which allows managers to make risky expenditures on innovative projects without fear of being fired for failing to deliver short-term profits.109See Aghion et al., supra note 21, at 302–03. To the extent that this theory applies to meme stock companies, one might expect that the influx of retail investors and the resulting transformation of the stockholder base at these companies110See generally supra note 27 and accompanying text. would lead to these companies to decrease their R&D spending, since these firms saw ownership change hands from institutional investors to retail participants. Accordingly, examining how R&D spending has changed at meme stock companies could shed light on which of the two theories is more likely at play. We explored this question by conducting the standard difference-in-difference regression as in the rest of this Article and using R&D and capital expenditures as alternate dependent variables.111Following the financial economics and accounting literature, we replace missing values for R&D spending with zeroes. See Dong et al., supra note 21, at 2620; Ping-Sheng Koh & David M. Reeb, Missing R&D, 60 J. Acct. & Econ. 73, 74 (2015) (showing that about 10.5% of the firms who do not accurately report R&D expenditures in their financial statements file and receive patents which is 14 times larger than those firms that report zero R&D).
|
Table 9. Meme Stocks and Expenditures on Innovation |
||
|
|
(1) |
(2) |
|
|
R&D Expenses |
Capital Expenditures |
|
2019–20 |
14.38*** |
2.485 |
|
|
(1.574) |
(3.943) |
|
2019–20 x Meme |
–28.59** |
–62.43*** |
|
|
(12.85) |
(20.67) |
|
2021–22 |
30.10*** |
18.58*** |
|
|
(2.801) |
(5.872) |
|
2021–22 x Meme |
–46.20*** |
–91.18* |
|
|
(15.10) |
(48.18) |
|
Constant |
95.81*** |
273.9*** |
|
|
(0.896) |
(1.967) |
|
|
|
|
|
Observations |
28,247 |
34,519 |
|
R-squared |
0.969 |
0.957 |
|
Firm Fixed Effects |
Yes |
Yes |
|
Note: This table presents the results of a linear regression model in which the dependent variable is annual corporate R&D spending in column (1) and capital expenditures in column (2). 2019–20 equals 1 for years 2019 and 2020, while 2021–22 equals 1 for 2021 and 2022. Columns (1) and (2) include firm fixed effects, and all standard errors are clustered at the firm level. The ***, **, and * denote significance at the 1%, 5%, and 10% levels. |
||
Table 9 presents the results of these regressions. As seen by the negative coefficient estimates on two interaction dummy variables, “2019–20 x Meme” and “2021–22 x Meme,” the regression results show that there was a significant decrease in both R&D and capital expenditures at the meme companies both after the 2019 abolition of commissions and the meme surge of 2021.112In these regressions, we do not control for firm financials in these models since, for example, R&D spending and capital expenditure could be codetermined with other financial measures. However, our results do not change when we additionally control for firm financials, including return on assets, cash and debt ratios, and ln(assets). Except for the coefficient estimate on the “2021–22 x Meme” in capital expenditures regression, which is significantly negative at the 10% level, the other estimates are significant at the 5% level. These results indicate that, unlike the case for more traditional measures of cash inflows, such as mutual fund flows, meme surges are not associated with increases in either R&D spending or capital expenditure. Rather, the results support the existing findings in the literature that an increase in institutional ownership is correlated with more R&D and capital expenditure spending. Therefore, when meme companies swapped institutional investors for meme traders in recent years, managerial incentives to spend on innovation may have decreased.
VI. DISENTANGLING MEME INVESTING AND MEME SHAREHOLDING
The central inquiry of this Article has been how a dramatic change in shareholder base can affect corporate governance and whether retail investors can bring about meaningful changes as retail shareholders. While the time trends surveyed in Part I are consistent with more meme investing, meme investing is not, in turn, synonymous with meme shareholding. Indeed, the results discussed in Part II to Part V suggest that these new market entrants have not shaken up the way corporations are governed on an ongoing basis. The main question is why. In this Part, we explore several reasons as to why meme investing has not translated into meme shareholding.
A starting point is recognizing that despite the natural connection between retail investors and retail shareholders, their actual activities are quite different. As an investor, an individual is concerned about profitable short or long run transactions. Her activities include studying market information and diversifying portfolios. As a shareholder, an individual is concerned about capital gains, dividend payments, and her control rights (what may collectively be called “corporate governance”). She has the right to participate in shareholder voting, nominate director candidates, submit proposals, or even run proxy contests.113Another important right given to the shareholder, of course, is to bring lawsuits, based on either federal securities laws or corporate law (such as claims for breach of fiduciary duty), but here we focus on investing and governance. An individual faces different challenges depending on whether she is acting as an investor or as a shareholder. A trader is vulnerable at the moment she is transacting because she may be purchasing or selling stocks at an unfair price due to undisclosed information.114See James J. Park, Reassessing the Distinction Between Corporate and Securities Law, 64 UCLA L. Rev. 116, 116 (2017). By contrast, a shareholder is vulnerable as long as she owns the stock because corporate misconduct and breaches of fiduciary duties can reduce the share price.115See id.
More to the point, there is a significant difference between the payoffs of these activities. Retail traders participating in a meme surge will trade with a certain expectation and the payoff from their trades may be realized (relatively) quickly. There is a sense of instant gratification as well as an immediate opportunity to participate in a social activity. By contrast, retail shareholders may cast their votes only to find out that their votes have made no difference to the outcomes—for example, because the median voter is not among them—or that the proposals approved do not bring about any immediate changes in the way their corporations are run. In addition, if meme stock traders are driven by quick payoffs, they may not even be shareholders as of their company’s record date—in other words, they may not be eligible to vote by the record date for the annual meetings.
Another factor that may be driving the result is that technological developments may have reduced participation costs for shareholder engagement but not information costs. Participation costs refer to the resources the ordinary individual would need to learn about a firm and invest in it, while information costs are the costs she must incur to conduct research into the firm’s business operations and corporate governance. The digital innovations that sparked meme trading, such as the abolition of trading commissions, may not have reduced the information costs of shareholder participation in the same manner that they reduced participation costs of trading. Because meme trading is not an information-intensive activity, mobile apps like Robinhood and the abolition of trading commissions paved the way for retail traders. By contrast, shareholder voting is an inherently information-intensive activity, and thus, even with technologies that are designed to reduce participation costs, information costs that come with voting cannot be fully eradicated. This may account for why a sudden burst of enthusiasm for one type of activity may not instantly translate to a groundswell for another form of market participation.116A point worth highlighting is that it would not be accurate to group all retail investors together. The sudden influx is limited to a new generation of particular types of retail investors, that are now known by different names, such as “meme investors,” “meme traders,” “wireless investors,” or “ultra-retail investors.” See generally Abraham J.B. Cable, Regulating Democratized Investing, 83 Ohio St. L.J. 671 (2022). In our view, the term “meme traders” most aptly captures the observed pattern of transactions. In executing transactions motivated by Reddit discussion threads and triggering “short squeeze” attacks, these individuals cannot be said to be investing in any traditional sense. Although these traders only represent a subset of retail investors, they exist in sufficient numbers to affect price movements in the market for meme stocks.
It is also not insignificant that meme surges to date have been limited to a small set of companies that are not randomly selected. In discussing some common denominators among meme stock companies, one analysis catalogues factors such as low stock prices and enduring cultural relevance.117Naaman Zhou, What Is GameStop, Where Do the Memes Come In, and Who Is Winning or Losing?, The Guardian (Jan. 28, 2021, 1:46 AM), https://www.theguardian.com/culture/2021/jan/28/what-is-gamestop-where-do-the-memes-come-in-and-who-is-winning-or-losing [https://perma.cc/8D6Q-G9DN]. Indeed, our analysis of meme stocks reveals that these firms are mid- to small-cap companies, valued under $10 billion in market capitalization (some, in fact, have a much smaller market capitalization), with low stock prices.118The market capitalizations of meme stock companies we examine range from about $56.2 million to $9.2 billion. Their respective market capitalizations, as of January 2023, are as follows: $9.2 billion for Robinhood, $7 billion for GameStop, $2.8 billion for AMC, $2.5 billion for BlackBerry, $300 million for Bed Bath & Beyond, $150 million for Vinco, $77 million for Express, and $56 million for Koss. By comparison, the smallest company in the S&P 500 index has a market capitalization of $14.6 billion. See also supra Part II (presenting summary statistics for firm financials at meme and non-meme companies). Their modest sizes imply that even trades by a subset of retail investors can affect their stock prices—as such, they can be targets of short squeezes. At the same time, small companies are also more likely to suffer from a lack of significant corporate governance activities. As Kastiel and Nili documented, firms with smaller market capitalizations are less likely to adopt “best practices” in corporate governance and are less organized in doing so.119Kastiel & Nili, supra note 83, at 794. This could in part be because they are less likely to be targets of engagements by institutional shareholders120Id. or attract shareholder proposals related to governance.121Kastiel & Nili, supra note 65, at 807. Since meme companies have thus far been smaller firms, this suggests that they are unlikely to become overnight corporate governance exemplars.
Finally, one explanation consistent with our findings is that the segment of retail investors that entered the market as the result of the abolition of commission fees is not representative of the previously existing retail investor base.122Another point worth highlighting is that meme investors, too, may be a very particular subgroup of retail investors. There is little reason to believe that those who participated in meme frenzies are representative of the entire base of new generation of retail investors. According to Hasso et al., supra note 5, for example, 88% of the investors who participated in the GameStop frenzy were male and the average age was about 34. See id. at 2. The average years of trading experience of these investors was also less than 1 year. See id. Similarly, the 2020 WallStreetBets Census also shows similar statistics. Over 90% of the blog participants are male, and over 72% of them were aged twenty-nine and younger. See Presentation on 2020 WallStreetBets Census (Feb. 20, 2020), https://docs.google.com/presentation/d/1ozj-S3eIwSa6ZERs0kTdE1LiMYcN1kwBUGIDVcVlzLg/edit [https://perma.cc/QRA2-ZK5T]. Rather, they represent a particular subset of investors—those that were highly sensitive to then-existing low transaction fees. While they may have welcomed the commission-free trading platforms and have actively participated in such activities, those investors may also be presumptively unlikely to bear other types of transaction costs, such as submitting shareholder proposals or voting at annual meetings.
We believe the disjuncture between investing and share ownership may explain why meme surges and their impacts have been confined to the trading markets and presently remain divorced from meaningful shareholder activities in corporate America. These differences, of course, are not set in stone. As companies innovate and technological innovations lower the cost of shareholder engagement, it remains possible that future retail shareholders can make a meaningful difference at companies. This can also shift the balance of power away from institutional shareholders and toward retail shareholders. The jury is out on how such changes will come about in the future.
CONCLUSION
This Article has examined the impact of the dramatic influx of retail shareholders (from the “meme surge” of 2021) on various corporate governance and financial metrics at meme stock companies. Our analysis suggests that retail shareholders could be the leopards that failed to change their spots. For one, during the period when retail investor ownership of meme stocks has increased, the rates of non-voting have significantly risen at meme companies. This is in contrast to the rate of non-voting at non-meme companies, which has remained fairly stable over the same period. Although we cannot directly measure that the non-votes were coming more from retail investors—given that non-participation is generally attributed to retail investors and other non-meme companies were not experiencing anything similar in shareholder participation123See Brav et al., supra note 39, at 494; Geoffroy, supra note 66, at 1.—the result supports the hypothesis that the surge of retail investor interest in these companies is linked to the rise in non-voting.
Importantly, we observe that the increase in non-votes began in 2019, the same year that major brokerages abolished trading commissions, and the rate of non-votes went even higher in 2022, long after the meme surge was over. This indicates that the non-votes were not being driven by short-term speculators who may have participated in the meme surge of 2021 purely for financial gain and without any interest in democratic participation. The result is also consistent with the event-study evidence that the 2019 advent of zero-commission trading could have stirred retail investor interest in meme stocks (along with others). Retail investors have also failed to affect corporate governance at meme companies through the shareholder proposal process.
The Article also explored possible indirect avenues through which retail investors could have influenced meme companies. We find that the retail investors have been unable to translate their preferences into concrete improvements in the firms’ ESG scores or board independence and gender diversity. Furthermore, meme surges have not had an indirect effect on corporate innovation through R&D spending and capital expenditure. This finding contrasts with the earlier scholarship that showed positive correlation between increased valuation (for example, from mutual fund flows) and R&D spending, but it is consistent with the findings that showed a positive correlation between an increase in institutional ownership and innovative activities. In sum, all evidence to date suggests that meme trading may be a social phenomenon that remains largely orthogonal to retail shareholders’ aspirations to transform corporate governance. The demographic, societal, and technological changes surveyed in Part I could surely presage an increased role for retail investors at some time in the future. However, our empirical analysis suggests that this notion of democratized governance is yet to arrive at the firms targeted by the recent meme surges.
The Article’s primary focus has been on a handful of meme stock companies, such as GameStop, AMC, and Bed Bath & Beyond, with the principal finding that the new retail shareholders at these companies do not seem to be active in engaging with the management or in influencing the companies’ governance outcomes. Given that the Article’s focus is on a small number of companies that went through an unusual experience of facing a sudden surge of retail investors’ interest, one needs to be cautious about generalizing the results to other companies or making overarching conclusions. At the same time, these companies were chosen precisely because they were the primary targets of meme trading. Thus, to the extent we should have observed a new paradigm of corporate governance associated with meme surges, these companies would have been the most promising ones. Furthermore, particularly with respect to retail investors who remained loyal to the meme companies long after the “meme surge” was over, one would have expected them to be much more active in corporate governance and improving firm performance.
In sum, we believe that the Article’s findings are informative in getting a better understanding of retail shareholders’ engagement and potential democratizing benefits of allowing more retail investor participation. To get a better understanding of the importance of retail investor base on corporate governance, a future research project may take a closer look at how technological changes, including the introduction of zero-commission trading, may have had a broader effect on the capital markets and the more general impact of retail investors on corporate governance across a larger segment of the market. As the meme phenomenon spreads to banking stocks, SPACs, and bankrupt firms, research into meme investing and shareholder activity will become more important124See generally supra notes 8–10 and accompanying text. and shed new light on the issue of shareholder base and corporate governance.
97 S. Cal. L. Rev. 1419
* Assistant Professor of Law, Northwestern Pritzker School of Law.
† Paul G. Kauper Professor of Law, University of Michigan Law School; Research Member, European Corporate Governance Institute (“ECGI”).
‡ Professor of Law, Northwestern Pritzker School of Law; Director, Northwestern University Center on Law, Business, and Economics. The authors thank Quinn Curtis, Jill Fisch, Sue Guan, Dorothy Shapiro Lund, Frank Partnoy, Alex Platt, Roberta Romano, Kathy Spier, George Triantis, and Jonathon Zytnick; conference participants at the 2023 Corporate and Securities Litigation Workshop, the 2023 Korean Commercial Law Association Annual Meeting, the 2023 American Law and Economics Association Annual Meeting, the 2023 Winter Deals Conference, the 2023 Conference on Empirical Legal Studies, and the Law and Technology Conference at the University of Southern California; and workshop participants at Vanderbilt University Law School, Northwestern Pritzker School of Law, University of Michigan Law School, Bocconi University, Corporate Law Academic Webinar Series (CLAWS), Council of Institutional Investors (CII) Webinar Series and 2023 NYU Corporate Roundtable for many helpful comments and suggestions. The authors thank Irving A. Birkner (Kellogg School of Management at Northwestern University), Shay Elbaum (University of Michigan Law Library), and Clare Gaynor Willis (Northwestern Pritzker School of Law Library) for help with data collection, and Danny Damitio, Andrea Lofquist, Michael Palmer, and Nanzhu Wang for their excellent research assistance. Comments are welcome to dhruv.aggarwal@law.northwestern.edu, alchoi@umich.edu, and alex.lee@law.northwestern.edu.